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Leads customer retention, churn reduction, lifecycle strategy, commercial performance, and subscriber growth initiatives. Develops retention campaigns, customer journeys, targeted offers, and business cases while monitoring churn, ARPU, revenue, and campaign performance. Partners with content teams on TV, OTT, and streaming strategies, using customer behavior, viewership data, segmentation, and predictive models to identify growth opportunities and improve customer lifetime value.

Source, onboard, and manage creators and affiliate partners; execute and optimize affiliate and creator-led campaigns; coordinate briefs, deliverables, content timelines, tracking, contracts, and payouts; monitor KPIs including conversions, ROI, engagement, and click-through rates; produce performance reports; support client campaigns; and ensure compliance, brand safety, and operational efficiency.

Schedules and executes television commercials accurately, assigns advertising materials, verifies post-transmission details, reconciles bookings and billing rates, and ensures required compliance documentation. The role also handles agency and client inquiries, maintains records and reports, supports audit compliance, follows quality procedures, and coordinates with internal teams to improve advertising operations.

Supports creator and affiliate marketing through proposal deck development, catalog management, creator coordination, product tagging, link and tracking-sheet maintenance, performance reporting, visual creation, and market research. The role assists with onboarding, content deliverables, campaign tracking, and reporting metrics such as CTR, conversions, revenue, and engagement. Candidates should be marketing or communications students with spreadsheet proficiency, Canva skills, social media awareness, strong organization, communication, and multitasking abilities.

Supports go-to-market planning and execution for products, promotions, campaigns, and business initiatives. Coordinates launch readiness, campaign implementation, channel and sales enablement, stakeholder deliverables, and post-launch monitoring. Tracks commercial performance using sales, activation, conversion, revenue, and channel data; prepares management reporting and recommendations. Monitors competitor activity and supports project coordination across product, marketing, sales, digital, operations, technology, finance, and customer service teams.

Develops and publishes Bahasa Melayu branded articles and social media content for Malay audiences. Generates content ideas and proposals aligned with client briefs, engagement goals, and revenue objectives. Monitors digital trends, platform formats, and audience behavior to improve recommendations. Collaborates with sales, campaign management, and content teams to deliver work on schedule while balancing creativity, client requirements, and platform specifications.

Develop audience segments, customer profiles, and predictive models using behavioral, transactional, viewing, and digital data. Apply statistical and machine learning methods for clustering, churn, propensity, content affinity, and customer value analysis. Conduct exploratory analysis, evaluate models, support campaign measurement, and translate findings into business recommendations. Collaborate with Marketing, Product, Media Sales, and Content teams while presenting insights to technical and non-technical stakeholders.

Manage client relationships and advertising campaigns across TV, radio, digital, and on-ground channels. Coordinate internal teams, oversee campaign production and delivery, track budgets and KPIs, prepare reports, manage contracts and invoicing, support client retention and identify upselling opportunities. Represent the company at client and trade events while ensuring campaign quality, timelines, and client satisfaction.

Manages advertising, promotional, and event activities for assigned magazines. Supports sales growth by acquiring and retaining advertisers, developing packages, coordinating with agencies and clients, and preparing proposals and performance reports. Tracks payments and credit compliance, analyzes market and competitor trends, maintains pricing compliance, and supports digital media sales development. Also conducts staff reviews, training, and quality-service initiatives.

Drive revenue growth from assigned clients and agencies by acquiring new business, expanding accounts, securing advertising investments, and developing strategic proposals. Serve as the primary client contact throughout campaign execution, coordinate cross-functional teams, monitor KPIs, deliver post-campaign insights, and represent Astro Media Solutions at trade and client events.