Lead, hire, coach, and scale an SDR team to generate qualified pipeline for Account Executives. Set quotas and KPIs, manage CRM and prospecting tools, refine outbound strategy and messaging, partner with Sales and Marketing on lead flow and SLAs, analyze metrics for improvement, and foster career development and team culture.

Owner of revenue systems strategy and roadmap for GTM: manage CRM/CPQ/billing/marketing automation/CDP/BI, lead implementations and vendor evaluations, ensure data integrity and reporting, drive user adoption, deploy AI/LLM workflows, and partner cross-functionally while mentoring a revenue systems team.

Manage full sales cycle for local government and education customers: build pipeline, lead discovery, deliver tailored demos, guide procurement, close deals, and collaborate with internal teams to ensure smooth post-sale transitions and high client satisfaction.