Part-time PR Consultant responsible for securing earned media placements, pitching wellness and lifestyle press, managing product sampling, developing editorial calendars, supporting founder bylines and awards, tracking PR performance, and identifying disease-claim risks. The role requires strong consumer PR experience, media relationships, personalized pitch writing, and knowledge of FDA and DSHEA structure-function claim rules.

Lead Apothekary's creative direction across brand, advertising, packaging, digital and retail. Drive concept-to-execution for campaigns, own photo/video production, manage and mentor internal and external creative teams, track performance and budgets, and collaborate with marketing, product, and digital teams to deliver strategy-led creative that scales the brand.