Apothékary is looking for a part time PR consultant to help with earned media placements related to hero products, new launches, thought leadership, and preparation for holiday gift guides and "best of " lists.
- Objectives: Deliver one major placement per month tied to brand story, founder (Shizu), or a hero product (Blue Burn, Wine Down, Take the Edge Off)
- Weekly pitching cadence - target 5 personalized pitches to a curated media list each week (not mass blasts)
- Manage weekly product sampling/mailers to press, podcast hosts, and media-adjacent tastemakers
- Build and maintain an editorial calendar around seasonal wellness moments (Dry January, New Year resets, summer wellness, holiday gifting)
- Maintain and grow relationships with tier-1/tier-2 wellness, lifestyle, and beauty press
- Source founder byline opportunities, award submissions, and "best of" roundup placements
- Monthly reporting: placements secured, impressions/UVM, sentiment, share of voice vs. competitors
- Flag any coverage or quotes that risk disease-claim language before it runs
- Reporting on misses, not just wins. Pitches sent, response rate, reasons for passes.
- Package every placement for reuse: pull quote, logo asset, and link delivered to the content team within 48 hours for site press bar, paid whitelisting, and creator briefs
Requirements
- 3–5+ years consumer PR with a proven earned-media portfolio (not just agency management), ideally in wellness/beauty/CPG or supplements
- Active, current relationships with tier-1/tier-2 wellness/lifestyle/beauty press, podcast hosts, and "best of"/gift guide/awards cycles
- Strong personalized pitch writing, editorial calendar planning, and founder byline development
- Working knowledge of FDA/DSHEA structure-function claim rules, with ability to flag disease-claim risk in coverage before it runs
- Remote work opportunity, but LA or NYC based (or strong LA/NYC media relationships) preferred
Benefits
- Monthly retainer $3,000
- Monthly product stipend
Skills Required
- 3-5+ years of consumer public relations experience
- Proven earned-media portfolio
- Current relationships with tier-1 and tier-2 wellness, lifestyle, and beauty press
- Relationships with podcast hosts and contacts involved in gift guides, awards, and best-of lists
- Strong personalized pitch writing skills
- Editorial calendar planning experience
- Founder byline development experience
- Working knowledge of FDA and DSHEA structure-function claim rules
- Ability to identify disease-claim risks in media coverage
- LA or NYC location or strong LA/NYC media relationships
What We Do
Apothékary started with our founder, Shizu Okusa, and her family’s traditional Japanese approach to healing — using nature as medicine instead of over-the-counter fixes. In many Eastern cultures, traditional medicine in the form of plants and herb has been used for centuries to address the root cause of common ailments. That’s exactly what we strive to do here at Apothékary - we’re here to not just treat the symptom, but get to the root cause of your wellness woes. The demands of our modern life disconnect us from our inherent state of being. At times, we can forget what it feels like to live in harmony with the natural world. Ancient healing traditions take cues from nature to holistically support our mind, body, and spirit. With daily practice, we’re reminded of what harmony feels like and we wonder how we ever lived without it. Apothékary is on a mission to give ancient, plant-based healing traditions new life—so that you can live a more balanced one. All of our Signature Formulas are thoughtfully formulated by our in-house Clinical Herbalists, pulling from traditional medicine modalities like Japanese Kampo, Traditional Chinese Medicine, Ayurveda, and American herbalism. The result is simple yet effective herbal remedies with tradition and modern science in mind. Each formula contains herbs from local and global farmers with ingredients that are non-GMO, gluten-free, and contain no added sugar, fillers, or additives. In essence, they’re nature’s best remedies—plain and simple. And the best part is, they actually work to address the root cause instead of masking the symptoms. Come with us and reembark on your journey back to balance with Apothékary.
