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Drive business architecture and process consulting engagements by mapping operating models, capabilities, marketing processes, roles, and decision rights. Develop improvement recommendations, operational playbooks, training materials, and change strategies. Facilitate stakeholder workshops, support adoption of new processes and tools, identify AI and automation opportunities, and coordinate end-to-end client workstreams across cross-functional teams.

Lead complex Adobe Martech and data projects, managing risks, scope, resources, priorities, technical dependencies, and stakeholder alignment. Provide guidance on Adobe architecture, data flows, integrations, and delivery strategy while standardizing project processes, mentoring and managing TPMs, supporting client pitches, and driving innovation and practice growth across global teams.

Lead B2B and digital strategy engagements for Fortune 500 clients, covering CRM, account-based marketing, lead management, omnichannel roadmaps, lifecycle optimization, and commercial transformation. Own executive deliverables, analyze performance metrics, build business cases and measurement frameworks, facilitate senior stakeholder workshops, guide organizational change, develop thought leadership, and support business development and account growth.

Leads strategic and commercial relationships for major global accounts, driving growth, solution adoption, and high-quality delivery. Translates business requirements into technical scopes, roadmaps, and profitable budgets while overseeing CRM, cloud, marketing automation, and agentic AI initiatives. Manages senior stakeholders, presents strategic recommendations, mentors project managers, and coordinates developers, architects, and strategists across multidisciplinary global teams.

Manage multiple marketing and digital projects from client brief through delivery, including project planning, budgeting, scoping, forecasting, risk management, documentation, and stakeholder communication. Build strong client relationships, translate technical requirements into actionable plans, collaborate with designers, developers, and architects, and identify opportunities to improve processes and expand client engagements.

As a Senior Experience Strategist, you will develop and execute omnichannel CRM strategies, guide cross-functional teams, synthesize research and data, and craft strategic narratives to enhance customer experiences.

Manage and deliver marketing automation and CRM projects: define requirements, plan and estimate budgets, allocate resources, remove administrative overhead for developers, oversee analysis and delivery, and manage client and stakeholder relationships while motivating internal teams.

Design and architect integrated MarTech solutions across Adobe products (Campaign, AEP, RTCDP, AJO, CJA), ensure data consistency, privacy compliance, and scalability; lead integrations, produce technical documentation and architecture diagrams, evaluate new tools, resolve complex cross-platform issues, and collaborate with stakeholders to operationalize batch, stream, and real-time data flows.

The role involves defining technical solutions for client projects using Salesforce Marketing Cloud, collaborating with teams, and managing project implementations.

Lead end-to-end delivery of global CRM and loyalty initiatives, oversee personalized campaign execution, manage stakeholder relationships, develop scopes/timelines/budgets, and produce client-facing status reports to ensure on-time, on-budget delivery.