MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
About WPP
MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
With a large and rapidly growing portfolio of clients, we are looking for a proactive, B2B business-savvy Senior Strategy Consultant to join our global Customer and Business Strategy team. If you thrive on data-driven strategy formulation, executive advisory, and commercial transformation, we want to hear from you!
What will your day look like?As our new Senior Strategy Consultant, you will join our dynamic consulting practice, shaping executive recommendations and leading large-scale digital and commercial transformations for the Fortune 500. You will manage multiple client projects simultaneously, working with both B2B and integrated B2B/B2C strategies.
Your core responsibilities will include:
- B2B & Digital Strategy Formulation: Defining future-proof B2B marketing, sales, and commercial strategies. Drawing accurate, insightful recommendations across topics including CRM strategy, Account-Based Marketing (ABM), lead management, omni-channel roadmaps, value propositions, vision statements, lifecycle optimization, and loyalty programs.
- Deliverable & Storyline Ownership: Taking full ownership of client deliverables, strategy approaches for executive management, playbooks, business review reports, and high-impact presentations built with visual aesthetics and strategic rigor.
- Data, Business Cases & Measurement: Analyzing marketing performance metrics to build robust business cases, financial modelling, measurement frameworks, benchmarks, and KPI reports.
- Stakeholder Engagement & Workshops: Planning and facilitating interviews and interactive workshops with C-suite, senior management, and cross-functional client stakeholders.
- Account Growth & Transformation: Building trusted client relationships to drive strategic growth agendas and guiding clients through organizational change - including risk mitigation, stakeholder management, and change communication.
- Thought Leadership & Business Development: Acting as a B2B Subject Matter Expert by developing POVs and sharing best practices internally and externally. Supporting growth and sales teams with pitches and new business development.
You will be part of our global Customer and Business Strategy Consulting team at MAP enjoying an international environment with vast opportunities for personal and professional growth.
You will collaborate closely with multidisciplinary experts across tech, data, creative, and account management teams globally. Externally, you will partner with both executive management and specialists across marketing, sales, digital, and technology functions. Our clients span diverse industries, from B2B industrials and technology to FMCG, automotive, retail, and financial services.
Note: As our clients and teams operate across global time zones, a flexible mindset and a willingness to travel are key.
What do you bring to the table?You are a self-motivated strategy professional with a structured approach to solving complex, ambiguous business challenges. You seamlessly bridge the gap between big-picture strategic thinking and granular operational execution.
Qualifications & Experience:
- Consulting Experience: 5-8+ years of experience in a strategy consulting firm or an in-house corporate strategy department, with a proven focus on B2B marketing, commercial strategy, or customer growth environments.
- B2B Domain Expertise: Demonstrated knowledge of B2B concepts such as ABM, complex sales cycles, lead nurturing, CRM strategy, mapping and optimization of lead process flows, and commercial excellence.
- Communication & Storytelling: Excellent PowerPoint, storytelling, and presentation skills - able to translate complex data into clear, compelling narratives for senior executives.
- Stakeholder Management: Proven track record of navigating complex organizational structures and building strong relationships with global stakeholders.
MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Skills Required
- 5-8+ years of experience in a strategy consulting firm or in-house corporate strategy department
- Experience focused on B2B marketing, commercial strategy, or customer growth environments
- Demonstrated knowledge of account-based marketing, complex sales cycles, lead nurturing, CRM strategy, lead process optimization, and commercial excellence
- Excellent PowerPoint, storytelling, and presentation skills
- Ability to translate complex data into clear, compelling narratives for senior executives
- Proven stakeholder management experience across complex organizational structures and global stakeholders
- Willingness to travel and work across global time zones
What We Do
As of January 1st, Wunderman Thompson MAP becomes VML MAP. New chapter. Same MAP Team. We are a diverse, global team representing over 55 nationalities, all bound by our passion for helping brands create personal connections with consumers. As the world leaders in Marketing Automation, Personalization, Loyalty, and CRM at scale, we partner with renowned brands across various industries. With our presence in 14 locations worldwide, we craft innovative solutions that resonate with global audiences. Our mission is simple: humanize the connection between brands and consumers through data-driven, personalized content across all channels. Leveraging our expertise in marketing automation, personalization, loyalty, and CRM, we empower clients to deliver scalable, efficient, and impactful experiences that drive measurable business success. We are headquartered in Copenhagen and have 14 fully integrated offices in North and Central America, Europe, and Asia. We work as "one team, multiple locations." Join the journey. Consulting - Data & AI - Content & Creative - Identity & 1to1 Paid media - Technology & Platform - Operating models & processes - Operations and Optimization
