Leads end-to-end production of photo and video content for campaigns, product pages, launches, social channels, retail, and digital marketing. Manages casting, talent partnerships, agencies, post-production, budgets, usage rights, contracts, and invoicing. Collaborates with founders, CMO, creative, social, marketing, sales, digital, retail, and education teams to deliver on-brand content that meets performance expectations.

Leads sales, education, events, and retail execution for Westman Atelier across the NYC market. Achieves sales goals, analyzes performance, develops market strategies, manages retailer partnerships and inventory, and coaches retail staff. Demonstrates makeup artistry through product consultations, trainings, onboarding, and team selling. Plans brand events, manages resources and budgets, maintains visual merchandising standards, and recruits and oversees freelance teams across the region.