Develops and manages paid social, paid search, programmatic, SEO/GEO, email, analytics, and website optimization strategies for client accounts. Sets up tracking and dashboards, manages budgets, analyzes performance, provides actionable insights, and guides integrated digital campaigns. The role also oversees segmentation, automation, testing, compliance, and conversion improvements while collaborating with clients and internal teams.

Leads copy-focused creative direction across client campaigns, brand initiatives, digital experiences, and integrated marketing projects. Develops concepts, messaging, headlines, scripts, and copy; presents work to clients; provides feedback and mentors creative talent. Collaborates across strategy, account, design, digital, and web teams while maintaining quality, brand consistency, deadlines, and creative standards.

Leads visual direction, campaigns, brand systems, and integrated creative work across client accounts. Develops concepts and designs across digital, print, social, video, web, and presentation channels; presents work to clients; provides creative feedback; mentors designers; ensures quality, accessibility, brand consistency, and timely delivery. Collaborates with strategy, account, copy, digital, and web teams while contributing to pitches, new business, and agency creative standards.