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The Senior Director of Growth Strategy leads Wpromote's growth initiatives by developing integrated marketing strategies, managing pitch and RFP teams, and aligning media with client objectives while focusing on modern media and storytelling.

Provides strategic and tactical leadership across paid social accounts, including campaign audits, optimization, reporting, client partnership, onboarding, and quality control. Coaches junior team members, develops full-funnel strategies, integrates paid social with broader media channels, improves QA and AI-enabled workflows, maintains training resources, supports pitches, and leads internal training. The role manages enterprise clients directly without formal people-management responsibilities.

Owns end-to-end RFI, RFP, security questionnaire, and proposal submissions for an agency growth team. Coordinates cross-functional contributors, manages timelines and reviews, develops and edits proposal content, maintains knowledge libraries and AI repositories, and improves proposal processes, templates, and governance. The role also supports pitch operations, tracks risks and dependencies, manages procurement communications, and trains team members on proposal tools and standards.

Develop integrated, full-funnel paid media strategies across search, social, programmatic, video, audio, and out-of-home channels. Analyze performance, manage budgets, pacing, forecasting, reallocations, audience research, testing, measurement, and optimization. Partner with activation, creative, analytics, and senior client stakeholders to deliver strategic recommendations, presentations, reports, and business reviews. Support complex accounts, RFPs, cross-channel planning, client growth opportunities, and mentorship of junior team members.

Serve as senior strategic lead across a portfolio of client accounts, designing full-funnel, multi-channel media strategies, aligning measurement frameworks (MTA, MMM, incrementality), guiding budget and audience strategy, leading executive client engagements, driving retention/revenue/profitability, mentoring teams, and partnering with analytics, creative, and business development to operationalize test-and-learn roadmaps and integrated execution.

Lead development and execution of full-funnel paid social strategies for B2B clients, optimize campaigns across LinkedIn, Meta, Reddit, and emerging platforms, integrate with martech/analytics, support measurement tied to pipeline, assist in pitches, and produce client-facing performance recaps.

Manage content strategy and execution for 2–5 clients, driving measurable outcomes across organic search, AI-powered search experiences, and integrated campaigns. Collaborate with SEO, Paid Media, Social, PR, Design, and Analytics to develop testing roadmaps, briefs, and performance-driven creative. Present insights to clients, optimize creative across platforms (Meta, TikTok, YouTube, Amazon, Programmatic), and improve efficiency through tools and automation. Occasional travel (1–3 times/year).

Senior individual contributor responsible for designing and owning security engineering programs: security tooling, identity and access architecture, cloud security posture (GCP), detection engineering and SIEM operation, incident response and forensics, OAuth and third-party app governance, secrets and MFA strategy, endpoint and vulnerability management, and security automation/Infrastructure-as-Code. Mentors teammates and partners with platform engineering and IT leadership to implement controls and automation.

Lead strategy and business ownership across complex enterprise accounts, designing full-funnel multi-channel media plans, aligning measurement frameworks (MTA, MMM, incrementality), guiding audience and budget strategies, driving account health (retention, revenue, profitability), leading executive client engagements, mentoring teams, and partnering with analytics, creative, and channel teams to operationalize test-and-learn roadmaps and integrated execution.

Write and develop integrated advertising concepts and copy across formats (scripts, headlines, OOH). Collaborate with an Art Director and production teams, create presentations, present work to internal teams and clients, and ensure creative integrity within timelines and budgets.