We are looking for a Copywriter to touch every piece of the creative process and help develop culture-first work as part of the NY creative team. From conception to production, you’ll be a steward of storytelling for our brand partners, bringing ideas to life through myriad formats and styles. The ideal candidate understands the fundamentals of the written word, and strives to make clever, original things, all while collaborating with teammates across functions and departments, working most closely with an Art Director partner.
We’re seeking someone who is dedicated to making innovative work that stirs shit up, across the advertising industry and culture at large. The ideal candidate should have experience with integrated campaign work and bring holistic thinking to executions.
Most importantly, we are looking for someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with. This team is based in the New York office and works in a hybrid fashion with in-office work on Tuesdays, Wednesdays, and Thursdays.
Responsibilities
- Collaborate with Art Director partner to ideate and create work that delivers on client goals, both strategically and creatively.
- Work hand in hand with Art Director to create presentations, including the ideas as well as the messaging and written copy throughout the deck.
- Ideate within the realities and parameters of what can be executed within the given timeline and budget and work with Production to present work that is cutting-edge but feasible.
- Write advertising copy, inclusive of scripts, headlines, OOH, etc. in a variety of styles and have the ability to flex their voice to fit any and all clients.
- Work alongside the Associate Creative Director team to actually make the work — overseeing and collaborating with the Production Department to keep the integrity of the creative.
- Present the work to creative leads and internal teams whenever needed.
- Be client-facing and be able to present work to clients, clearly verbalizing the essence of the ideas.
- Become acquainted with your clients, understanding their marketing approach, the environment in which they sell, and the type of work they’re interested in making.
Requirements
- 1.5+ years of experience as a conceptual copywriter in a creative advertising agency
- Strong understanding of concepting, campaign architecture, and short form writing
- First successes in “big idea” generation for client brands
- Familiarity with and passion for conceptual thinking, campaign development, and cross-channel creative execution
- Highly organized and detail-oriented
- Effective written, verbal, and visual communicator
- Ability to collaborate creatively across departments and offices
- Ability to craft internal / external presentations and present in an engaging way
- Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
- Experience working with Google Suite (Gmail, Docs, Slides, Sheets) a plus
Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.
For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).
Skills Required
- 1.5+ years of experience as a conceptual copywriter in a creative advertising agency
- Strong understanding of concepting, campaign architecture, and short form writing
- Proven success in generating "big idea" campaigns for client brands
- Familiarity with conceptual thinking, campaign development, and cross-channel creative execution
- Highly organized and detail-oriented
- Effective written, verbal, and visual communication skills
- Ability to collaborate creatively across departments and offices
- Ability to craft internal/external presentations and present work engagingly
- Be client-facing and able to present and verbalize the essence of ideas
- Digitally connected, passionate about technology and innovation
- Experience working with Google Suite (Gmail, Docs, Slides, Sheets)
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
