The Role
Serve as senior strategic lead across a portfolio of client accounts, designing full-funnel, multi-channel media strategies, aligning measurement frameworks (MTA, MMM, incrementality), guiding budget and audience strategy, leading executive client engagements, driving retention/revenue/profitability, mentoring teams, and partnering with analytics, creative, and business development to operationalize test-and-learn roadmaps and integrated execution.
Summary Generated by Built In
The Role
As a Director, Client Strategy (Media Director), you are the senior strategic lead and business owner across a portfolio of high-impact client relationships. You serve as a primary lead for the client, bridging the gap between their bottom-line business objectives and our integrated marketing execution, ensuring that every engagement drives measurable business growth while strengthening long-term partnerships.
You are responsible for translating complex business objectives into cohesive, full-funnel marketing strategies across the integrated media ecosystem. This includes architecting the media mix, aligning measurement frameworks, guiding audience strategy, and ensuring cross-channel execution ladders back to enterprise goals.
Beyond strategy development, you are accountable for overall account health—including client satisfaction, retention, revenue growth, and profitability. You serve as a trusted advisor to executive-level client stakeholders while mentoring and leading cross-functional internal teams to deliver exceptional work.
This role requires a balance of visionary strategic thinking and operational rigor. You must be equally comfortable commanding a boardroom conversation as you are guiding internal teams through planning frameworks, testing roadmaps, and performance optimization.
You are responsible for translating complex business objectives into cohesive, full-funnel marketing strategies across the integrated media ecosystem. This includes architecting the media mix, aligning measurement frameworks, guiding audience strategy, and ensuring cross-channel execution ladders back to enterprise goals.
Beyond strategy development, you are accountable for overall account health—including client satisfaction, retention, revenue growth, and profitability. You serve as a trusted advisor to executive-level client stakeholders while mentoring and leading cross-functional internal teams to deliver exceptional work.
This role requires a balance of visionary strategic thinking and operational rigor. You must be equally comfortable commanding a boardroom conversation as you are guiding internal teams through planning frameworks, testing roadmaps, and performance optimization.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $120,000 - $140,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Serving as the strategic lead and primary business owner across a portfolio of accounts
- Designing and guiding multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms
- Translating client KPIs, unit economics, and growth goals into structured media investment frameworks and budget allocations
- Leading executive-level client engagements including QBRs, annual planning sessions, and high-stakes strategic presentations
- Identifying same-store growth and expansion opportunities while partnering with Business Development on new opportunities
- Owning account health metrics including retention, revenue growth, profitability, and delivery quality
- Ensuring all deliverables meet strategic standards, align with SOWs, and drive measurable impact
- Partnering closely with Analytics teams to operationalize MTA, MMM, incrementality testing, and advanced measurement frameworks
- Driving structured test-and-learn roadmaps that unlock performance gains and future-ready innovation
- Acting as the connective tissue between media, analytics, creative, and client leadership to ensure seamless, integrated execution
- Leading and mentoring channel team members, fostering accountability, growth, and high performance
- Elevating internal processes, planning rigor, and strategic storytelling standards across the organization
- Staying ahead of industry trends, emerging platforms, and technology shifts to proactively guide client evolution
You Must Have
- 7+ years of experience in media, marketing strategy, or integrated client leadership
- Proven experience leading complex, multi-channel accounts with full-funnel strategy ownership
- Strong financial acumen, including budget forecasting, revenue management, and profitability oversight
- Demonstrated ability to lead executive-level client conversations and influence senior stakeholders
- Deep understanding of measurement frameworks including attribution models, incrementality testing, and media mix modeling
- Experience translating business objectives into integrated media, creative, and data strategies
- Exceptional communication skills with the ability to simplify complexity into clear, actionable narratives
- Strong organizational leadership skills with experience balancing strategic vision and operational execution
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
Nice to Have
- Experience working within an agency environment supporting enterprise or high-growth brands
- Exposure to brand, retail, or streaming/entertainment clients
- Familiarity with advanced analytics tools and dashboard platforms
- Experience supporting new business pitches and commercial strategy
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 7+ years of experience in media, marketing strategy, or integrated client leadership
- Proven experience leading complex, multi-channel accounts with full-funnel strategy ownership
- Strong financial acumen, including budget forecasting, revenue management, and profitability oversight
- Demonstrated ability to lead executive-level client conversations and influence senior stakeholders
- Deep understanding of measurement frameworks including attribution models, incrementality testing, and media mix modeling
- Experience translating business objectives into integrated media, creative, and data strategies
- Exceptional communication skills with the ability to simplify complexity into clear, actionable narratives
- Strong organizational leadership skills with experience balancing strategic vision and operational execution
- Bachelor's degree in Marketing, Communications, Business, or equivalent experience
- Experience working within an agency environment supporting enterprise or high-growth brands
- Exposure to brand, retail, or streaming/entertainment clients
- Familiarity with advanced analytics tools and dashboard platforms
- Experience supporting new business pitches and commercial strategy
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
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