Writes persuasive consumer copy across paid social, search, video, email, SMS, direct mail, affiliate, ecommerce pages, packaging, hang tags, and product launches. Translates product features into clear benefits, maintains brand voice, adapts approved campaign messaging across channels, manages feedback and multiple assignments, and collaborates with Marketing, Site, Product, and Creative teams to deliver accurate copy on schedule.

Owns the CRM retention program across email and SMS, managing campaign calendars, deployment, QA, segmentation, VIP messaging, list health, deliverability, and performance reporting. Analyzes retention KPIs, optimizes customer acquisition and engagement, develops A/B tests, and partners with marketing, creative, and customer experience teams to improve revenue, loyalty, and customer experience.

Build, manage, and optimize Google and YouTube campaigns across Search, Shopping, Performance Max, Demand Gen, and YouTube. Own campaign structure, bidding, budgets, Merchant Center health, tracking, feeds, audience signals, and performance reporting. Improve customer acquisition, CAC, ROAS, sales, and profitability while transitioning paid media operations from an agency to an in-house model. Partner with Performance Marketing, Site, Creative, Analytics, and Finance teams.