- Write copy for paid social, Google, YouTube, email, SMS, direct mail, affiliate, and other marketing channels.
- Create headlines, product messages, calls to action and channel-specific variations from approved briefs.
- Write homepage, landing-page, category, PLP, and PDP copy that makes product benefits easy to understand.
- Develop concise copy for product hang tags, packaging, launches, and product education.
- Translate product features into clear consumer benefits and extend approved campaign ideas in a consistent Tommy John voice.
- Work closely with Sr Director Marketing & Creative Operations and partners across Marketing, Site, Product, and Creative.
- Manage multiple assignments, respond to feedback and deliver accurate copy on time, with organized records of approved messaging and claims.
- 2–3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business
- A portfolio showing strong digital, product and marketing copy across several channels
- Ability to make product information simple, compelling and commercially relevant.
- Strong grammar, proofreading, organization and attention to detail, with comfort working from a brief and managing feedback
- Collaborative, practical and low-ego working style
- Clear, accurate copy that helps consumers understand the product and take action.
- Consistent product stories across marketing, Site, hang tags and packaging.
- Reliable, on-time execution with fewer revision cycles.
- Strong partnership across Marketing, Site, Product, and Creative.
Salary Range: $80,000 - $90,000
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Skills Required
- 2-3 years of copywriting experience, ideally in consumer, retail, apparel, or ecommerce
- Portfolio demonstrating strong digital, product, and marketing copy across several channels
- Ability to make product information simple, compelling, and commercially relevant
- Strong grammar, proofreading, organization, and attention to detail
- Comfort working from briefs and managing feedback
- Collaborative, practical, and low-ego working style
What We Do
Tommy John is a comfort-focused lifestyle brand committed to addressing the real problems men and women have with their clothing. Each product contains proprietary fabrics, innovative fit and functionality that eliminate unnecessary adjustments, discomfort, untucking and bunching. Tommy John launched in 2008 with the world's first patented undershirt with a stay-tucked guarantee, and has since expanded into underwear, socks, casual wear and activewear. Tommy John products can currently be found at over 1000 retail locations including Nordstrom, Dillard's, Bloomingdale's, Men’s Wearhouse, and five Tommy John stores in the South Park Mall, Charlotte, Fashion Square in Scottsdale, Houston Galleria in Houston, The Mall at Green Hills in Nashville, and at Southlake Town Square in Dallas, and online at www.tommyjohn.com. We have been featured in the New York Times, Wall Street Journal, Esquire, GQ, Golf Digest, CBS This Morning, The Tonight Show with Jimmy Fallon, Fortune, Bloomberg, Fast Company and CNBC to name a few. We were on Business Insider’s list of “Top 51 Companies That Are Changing The Way We Shop“ and comments like “Tommy John has changed my life” confirm the belief that we are onto something revolutionary.
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