This is an operator role. This position runs the accounts and makes the daily decisions rather than managing an agency.PRIMARY RESPONSIBILITIES
- Build, launch, and optimize Google Search, Shopping, Performance Max, Demand Gen and YouTube campaigns.
- Manage campaign structure, keywords, audiences, product groups, bidding, exclusions, and budgets.
- Allocate and pace investment across demand capture, awareness, retargeting, and conversion, guided by product performance, inventory, margin, and business priorities.
- Own Merchant Center health and partner with Site and Technology on feeds, tagging, tracking, and audience signals.
- Translate channel needs into clear creative, copy, and landing-page requirements.
- Monitor performance daily to improve CAC, ROAS, conversion, new-customer growth and contribution, and share concise weekly reporting with actions and next priorities.
- Partner closely with Performance Marketing, Site, Creative, Analytics, and Finance teams.
- 5+ years of hands-on Google Ads experience, ideally in e-Commerce, retail or a consumer business
- Strong working knowledge of Search, Shopping, Performance Max, Demand Gen, YouTube and Merchant Center
- Experience personally managing meaningful budgets and making day-to-day optimization decisions
- Comfort with conversion tracking, product feeds, customer acquisition economics and performance reporting
- Clear commercial judgment, strong attention to detail and an accountable, low-ego working style
- Experience at Google or within a strong Google-focused team is a plus
- Demonstrated alignment with TJ core values: Humble, Adaptable, Mindful, GSD 2.0, & Curious
- Ability to be on-site in our HQ Office 3 days per week
- Improved new-customer acquisition, sales and profitability from Google investment.
- Better budget productivity, campaign transparency and speed of optimization.
- Healthy tracking, product feeds and account structure that connect media to landing experiences and business results.
- Successful transition of core work from the current agency to an in-house model.
Salary Range: $125,000 - $150,000
Skills Required
- 5+ years of hands-on Google Ads experience
- Strong working knowledge of Google Search, Shopping, Performance Max, Demand Gen, YouTube, and Merchant Center
- Experience personally managing meaningful budgets and making day-to-day campaign optimization decisions
- Experience with conversion tracking, product feeds, customer acquisition economics, and performance reporting
- Clear commercial judgment and strong attention to detail
- Accountable, low-ego working style
- Experience at Google or within a strong Google-focused team
- Alignment with Tommy John core values: Humble, Adaptable, Mindful, GSD 2.0, and Curious
- Ability to work onsite at headquarters three days per week
What We Do
Tommy John is a comfort-focused lifestyle brand committed to addressing the real problems men and women have with their clothing. Each product contains proprietary fabrics, innovative fit and functionality that eliminate unnecessary adjustments, discomfort, untucking and bunching. Tommy John launched in 2008 with the world's first patented undershirt with a stay-tucked guarantee, and has since expanded into underwear, socks, casual wear and activewear. Tommy John products can currently be found at over 1000 retail locations including Nordstrom, Dillard's, Bloomingdale's, Men’s Wearhouse, and five Tommy John stores in the South Park Mall, Charlotte, Fashion Square in Scottsdale, Houston Galleria in Houston, The Mall at Green Hills in Nashville, and at Southlake Town Square in Dallas, and online at www.tommyjohn.com. We have been featured in the New York Times, Wall Street Journal, Esquire, GQ, Golf Digest, CBS This Morning, The Tonight Show with Jimmy Fallon, Fortune, Bloomberg, Fast Company and CNBC to name a few. We were on Business Insider’s list of “Top 51 Companies That Are Changing The Way We Shop“ and comments like “Tommy John has changed my life” confirm the belief that we are onto something revolutionary.
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