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Manage site marketing strategy for a portfolio of artist storefronts: plan campaigns, merchandising, promotions, and landing pages to drive conversion, sell-through, AOV, and revenue. Align cross-channel activity with CRM, paid media, and label teams, prioritize products and offers, run tests and optimizations, and provide performance-driven recommendations. Lead cross-functional planning, stakeholder alignment, and execution in a fast-paced D2C/ecommerce environment.

The Director of Catalog Marketing will lead product and campaign strategies for Urban artists, focusing on innovative marketing tactics and collaboration across departments to enhance artist legacies and engage youth audiences.

Develop and execute artist brand and D2C marketing strategies, produce copy and creative assets for multiple channels, manage always-on fan engagement, and use streaming and social platforms to drive narrative and fandom growth.

Provide administrative and project coordination support for the A&R team: manage calendars, communications, travel, budgets, recording sessions, file transfers, meeting materials, and cross-functional collaboration to support artist development and recording projects. Maintain project documentation, track expenses, and assist with artist initiatives, special projects, and executive support in a fast-paced music industry environment.

Perform analytics and reporting for e-commerce and retail distribution and transportation. Produce daily/weekly/monthly reports, analyze carrier and warehouse performance, prepare carrier rate tables, support RFPs and carrier recommendations, track freight spend and shipments, and identify supply chain process improvements.

Manage contract administration for UPM Licensing and Partnerships: review and redline contracts, draft standard agreements, process executed licenses into CRM, coordinate approvals and billing, act as authorized signatory for boilerplate licenses, manage one direct report, join client calls, maintain contract archives, assist with reports and claims research.

Lead day-to-day e-commerce operations and campaign execution: set up product launches, brief designers, manage website merchandising and assets, run email/SMS/organic marketing, track inventory and projects, conduct market research, and identify growth opportunities across digital storefronts.

Senior executive responsible for defining and implementing enterprise data governance and strategy across music rights, royalties, consumption, fan and commerce data. Establish governance frameworks, data ownership, standards, and compliance (GDPR/CCPA). Drive cross-functional adoption, technology selection, AI-ready foundations, metadata standardization, and enable data monetization and innovation across global teams and partners.

Lead production of catalog music releases (vinyl, box sets, special editions), coordinating design, pre-press, mastering, manufacturing, and global delivery. Manage timelines, vendor relationships, and digital companion alignment while recommending materials and packaging innovations to elevate fan experiences.

The Director of Data & Insights leverages analytics to guide strategy and optimize performance, collaborating with cross-functional teams to drive data-driven decisions and artist growth.