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The Lifecycle Marketing Lead will support Xero’s global engagement strategy by designing personalized customer journeys, leveraging direct marketing channels. Responsibilities include collaborating with various teams, analyzing customer insights, driving lifecycle programs aligned with business goals, and executing marketing initiatives effectively.

The Lifecycle Marketing Lead will enhance Xero's global small business lifecycle and engagement strategy, focusing on personalized customer journeys to optimize engagement and conversion. Responsibilities include utilizing Salesforce Marketing Cloud for insights, leading lifecycle programs aligned with business goals, and analyzing marketing performance to drive continuous improvement.

As a Product Manager for Data Reliability at Xero, you will drive customer and business value by managing products from research and ideation to implementation and improvement. Your role includes collaborating with teams, conducting customer research, developing product roadmaps, managing risks, and ensuring effective product launches and ongoing performance monitoring.