The role / impact
Reporting to the Head of Marketing EMEA, you will play a pivotal role in planning and executing marketing campaigns for national Accounting and Bookkeeping Partners and Small Business customers in South Africa, Ireland, and the UAE. Working closely with sales and operations, global marketing, public relations, creative teams, and external agencies, you will deliver on the regional marketing plan.
You will be a collaborative problem solver who develops and implements tactical initiatives and multi-channel campaigns to achieve brand and commercial goals. By partnering with our sales teams and clients, you will drive product awareness, support customer conversion, and deliver impactful experiences that help small businesses and their advisors thrive.
The team / how they connect
You will join a highly collaborative regional marketing team focused on driving growth and delivering exceptional customer journeys. We work closely with cross-functional groups across the business, including sales, product, and partnerships, to align our strategies and elevate our brand. Together, we champion the needs of our small business and accounting audiences, ensuring their voices are at the heart of our marketing initiatives.
Initially, you will focus on
Developing and optimising multi-channel regional marketing plans that incorporate digital, content, email, events, and public relations.
Partnering with product marketing to launch new features and value propositions, taking ownership of timelines, segmentation, and messaging.
Supporting accounting and bookkeeping partners with tailored marketing activities to drive shared metrics and commercial goals.
Managing a dedicated marketing budget while embedding testing, measurement, and optimisation into all campaign activities.
Where and how you can work
We offer a supportive working environment with hybrid options that allow you to balance home and office working. You will have access to our local office spaces to connect with colleagues during our regular boost days, ensuring you feel connected whether you are collaborating in person or working remotely.
Here are some of the things we are looking for
You will bring a deep understanding of small business or accounting and bookkeeping audiences.
Your background will show a proven track record of delivering successful, full-funnel marketing campaigns and meeting commercial targets.
A data-driven approach will come naturally to you, using insights to inform decisions, optimise campaigns, and measure results.
You will possess outstanding communication, organisational, and problem-solving abilities.
Familiarity with tools like Salesforce, marketing automation platforms, and analytics software will aid your success.
An ability to influence and align cross-functional teams smoothly will be essential to your day-to-day work.
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Skills Required
- Deep understanding of small business or accounting and bookkeeping audiences
- Proven track record delivering full-funnel marketing campaigns and meeting commercial targets
- Data-driven approach using insights to inform decisions, optimise campaigns, and measure results
- Outstanding communication, organisational, and problem-solving abilities
- Familiarity with Salesforce, marketing automation platforms, and analytics software
- Ability to influence and align cross-functional teams
- Experience managing a marketing budget and embedding testing and optimisation
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
Gallery
Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
