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Owns international go-to-market and marketing strategy execution across European markets. Responsibilities include identifying channels, customers, and messaging; managing local agency partnerships; conducting market and competitive research; developing content and AEO strategies; executing events; and identifying new marketing and distribution channels. The role translates global strategy into local execution, operates independently, and requires travel across Europe, particularly Germany and France.

Lead company-wide growth marketing across acquisition, activation, retention, re-engagement, and revenue growth. Own CAC, conversion, LTV, retention, and revenue KPIs; develop lifecycle strategies, optimize web and multi-channel funnels, manage experimentation, and allocate budgets. Partner with product, CRM, media, affiliate, and content teams to personalize customer journeys, analyze cohorts and attribution, and scale measurable growth programs while leading cross-functional stakeholders.

Lead Squarespace’s Product Platform organization across identity, accounts, design systems, media, communications, APIs, developer tools, and shared AI capabilities. Own the multi-year platform strategy, grow engineering leadership, drive consolidation and modernization, establish adoption and service metrics, and improve internal developer velocity. Partner with product, infrastructure, design, security, data, and commercial leaders on architecture, investment, and company-level planning while balancing internal teams, external developers, and end-user outcomes.

Own end-to-end go-to-market strategy for international markets, including budgeting, resource planning, content and AI-discovery strategy, media investment, and cross-functional execution. Build scalable international playbooks, use performance data to guide prioritization, and partner with Product, Brand, Commercial, Finance, and Analytics teams to translate market needs into measurable outcomes.

Lead the architecture, technical strategy, and implementation of Squarespace’s large-scale Communications Platform for email, push, and in-product notifications. Provide hands-on Java development, drive modernization and reliability improvements, mentor engineers, conduct design and code reviews, identify systemic risks, and influence cross-team architecture decisions while balancing delivery with long-term platform health.

Build and own frontend features for Squarespaces Identity & Access Management systems. Design elegant user experiences for sign-in, sign-up, MFA, passkeys, OAuth/OIDC flows, and integrate with backend identity services while contributing to frontend architecture, testing, and developer experience.

Own and evolve Squarespace’s talent management portfolio across performance management, talent reviews, succession planning, career development, internal mobility, and skills. Design scalable employee and manager experiences, lead complex initiatives from strategy through adoption, use workforce data to improve programs, and influence leaders and cross-functional stakeholders. The role also involves experimenting with AI tools and automations while balancing privacy, bias, quality, and human judgment.

Own and evolve Squarespace’s talent management portfolio, including performance management, talent reviews, succession planning, career development, internal mobility, and skills initiatives. Lead strategy through implementation, manage complex cross-functional programs, facilitate talent conversations, and use data to improve outcomes. Build AI-enabled tools and workflows while balancing privacy, bias, employee experience, and human judgment. Partner with leaders and People teams through communications, enablement, and practical recommendations.

Lead day-to-day channel partner program operations, referral programs, Marketplace lifecycle operations, community feedback analysis, and scalable process improvements. Design and launch revenue-driving benefits and initiatives, resolve complex issues, synthesize quantitative and qualitative insights, and present strategic recommendations to cross-functional leadership. Focus on improving partner onboarding, engagement, activation, satisfaction, and program performance through documented, iterative processes and AI-enabled operational solutions.

Build and maintain AI-driven support tooling and integrations: custom Zendesk apps, configure LLM-powered chatbots (Assembled), design conversation flows and fail-safes, connect support systems (Slack, Jira) via APIs or low-code platforms, and own production-ready automations and monitoring for Customer Operations.