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Lead measurement and optimization of paid, earned, owned, social, and influencer media. Monitor campaign metrics, identify underperforming placements, build dashboards, run MMM and attribution analysis, coordinate with Research & Insights, recommend optimizations to improve media ROI, and present findings to marketing leadership.

Sell multi-platform advertising solutions to local and regional businesses. Prospect, perform needs analysis, develop and present customized campaigns across broadcast TV, OTT, digital, search, social, and email. Manage client relationships, negotiate rates using ratings data, handle media negotiations and campaign production, and track sales activity in CRM to meet performance targets.

Lead newsroom storytelling and daily coverage across broadcast, streaming, digital and social. Coach reporters and MMJs, edit and develop multi-platform stories, oversee workflows, and help execute audience-focused content strategy while ensuring journalistic ethics and accuracy.

Lead and mentor reporters and MMJs to improve storytelling and editorial standards. Oversee multi-platform content, writing, workflow strategies, and newsroom ethics. Collaborate with newsroom leaders, provide feedback, and occasionally deliver on-air breaking news coverage.

Sell TV and digital advertising to local and regional businesses using the Scripps Sales Process. Prospect, conduct needs analyses, create customized campaigns, negotiate rates, manage CRM sales funnel, deliver client services, and provide campaign creative and production support while meeting performance KPIs and growing accounts.

Sell programmatic video and CTV solutions to national agencies and advertisers. Prospect and onboard clients, manage accounts, meet revenue targets, collaborate cross-functionally, analyze campaign performance, and ensure exceptional client service and retention.

Lead and manage morning newscasts across platforms: select and edit stories, oversee writing and pre-production, coordinate control room and design staff, develop workflows, and step in as line producer when needed while supervising a newsroom team.

Sell broadcast and digital advertising to local and regional businesses. Prospect, pitch, close deals, develop customized campaigns using ratings and market data, manage accounts and CRM, provide client services and campaign support, and meet sales KPIs while growing long-term client relationships.

Lead development and organization of daily newscasts and local programming: write and edit stories, plan coverage with reporters and editors, oversee live broadcasts, perform desktop editing, publish digital content, and support newsroom operations under tight deadlines.

Sell multi-platform advertising solutions to local and regional businesses using TV and digital channels. Prospect, present, close sales, manage accounts and CRM, analyze ratings and market data, develop customized campaigns, assist in creative and production, and provide ongoing client service to grow revenue.