Senior Specialist, Media Measurement & Optimization (Remote)

Are you passionate about turning data into actionable insights that drive business growth? Scripps is seeking a  Senior Specialist, Media Measurement & Optimization to monitor and evaluate the performance of our paid media, on-air placement, earned media, social media, and influencer campaigns. In this role, you'll be at the center of our marketing analytics efforts, focusing on media performance metrics while acting as a liaison between Marketing and Research & Insights. You'll review campaign effectiveness across all channels, identify optimization opportunities, develop media mix modeling, and provide recommendations that improve media and marketing ROI. This position ensures our media investments align with contractual obligations while delivering data-driven recommendations that maximize audience engagement and conversion outcomes.

• Monitor and evaluate paid media, on-air placement, earned media, social media, and influencer performance across all channels.

• Track key growth metrics to measure campaign effectiveness and ROI.

• Identify underperforming placements and flag optimization opportunities.

• Report weekly on all campaign metrics.

• Generate pacing and optimization reports for all media campaigns.

• Track promo plan placement and valuation to ensure alignment with contractual media obligations.

• Review audience engagement and conversion data to understand media impact.

• Coordinate with Research and Insights team to validate media spend impact on business outcomes.

• Partner with owned, paid, social and partner teams to implement data-driven improvements.

• Test and measure new strategies to maximize growth potential.

• Present actionable insights to leadership on campaign performance and opportunities.

• Build dashboards that clearly show media and outreach performance against growth goals.

• Communicate findings and recommendations to marketing and leadership teams.

• Stay current on media measurement best practices and industry benchmarks.

• BS/BA in related discipline or equivalent years of experience preferred

• Generally, 5+ years of experience in related field such as broadcast or traditional media measurement preferred; certification may be required in some areas

• Experience with marketing mix modeling (MMM) and multi-touch attribution, promo tracking and media valuation systems preferred

• Familiarity with audience measurement tools (Nielsen, Comscore) and syndicated research preferred

• Proficiency in analytics platforms

• Advanced Excel/Google Sheets skills and experience with data visualization tools

• Experience with media measurement and attribution platforms

• Understanding of digital advertising platforms

• Knowledge of broadcast traffic and scheduling systems

• Strong analytical and problem-solving skills with attention to detail

• Excellent communication skills with ability to translate complex data into actionable insights for non-technical stakeholders

• Strong organizational skills to manage multiple campaigns and reporting deadlines

• Strategic thinking with understanding of marketing funnel dynamics and media planning

• Experience with media buying, placement, and performance measurement

• Knowledge of connected TV/OTT measurement and cross-platform analytics

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SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. 

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.