Analyzes complex marketing data to identify trends, evaluate campaign performance, and inform strategic decisions. Develops analytic frameworks, data models, audience segments, dashboards, and reporting tools. Builds SQL queries and code-based solutions using Python and APIs to enhance marketing systems, integrations, automation, data integrity, and process efficiency.

Administers and improves on-premises and cloud infrastructure, including servers, networks, storage, virtualization, and cloud platforms. Performs system maintenance, patching, upgrades, troubleshooting, root-cause analysis, migrations, documentation, security, backup, and disaster recovery activities. Participates in infrastructure projects, automation, vendor coordination, and an on-call rotation while providing guidance to less experienced team members.