Acquire and manage B2B and institutional customers, grow account revenue, sell food products and cold-chain solutions, and build long-term client relationships. Responsibilities include prospecting, account planning, quotations, negotiation, pipeline and CRM management, forecasting, cross-selling, customer payment follow-up, competitor monitoring, and coordination with supply, operations, dispatch, and finance teams.

Convert digitally generated leads into customers through outbound calls, product promotion, follow-up, sales closing, and repeat-purchase efforts. Maintain accurate customer and sales records, meet sales targets, and coordinate with marketing, operations, and delivery teams to support customer service and order fulfillment.