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Leads planning, coordination, and execution of multi-market CRM initiatives across Europe. Translates strategy into project plans, coordinates strategy, data, creative, and campaign operations teams, establishes governance and documentation, monitors campaign quality and reporting, manages stakeholders, and mitigates risks and resource gaps. Requires strong CRM, marketing automation, project management, customer journey, data governance, and reporting knowledge, plus fluency in English and German.

Plans and optimizes integrated media campaigns for automotive brands across local markets. Manages budgets, platform selection, KPI tracking, data analysis, agency relationships, and cross-functional collaboration across media, creative, social, and data teams. Translates complex performance insights into clear recommendations and presentations for clients and stakeholders while improving campaign effectiveness and operational consistency.

Design and optimize digital experiences through user research, usability testing, wireframes, prototypes, and interaction flows. Collaborate with developers and stakeholders to deliver accessible, responsive, brand-aligned interfaces. Provide UX documentation, conduct benchmarking and testing, and continuously improve designs using analytics and user feedback.

Own end-to-end recruiting for complex and senior roles, including sourcing, interviews, selection, offers, and closing. Build talent pipelines, advise hiring managers and senior stakeholders, improve structured interviewing and candidate experience, and use recruiting KPIs to drive improvements. The role also contributes to talent attraction, employer branding, recruiting technology and AI initiatives, process development, and team expertise sharing.

Owns the transformation of raw digital marketing data into business-ready insights. Develops ETL/ELT pipelines, SQL-based BigQuery transformations, marketing data marts, and advanced Tableau and Looker Studio dashboards. Standardizes KPI definitions, ensures consistency across GA4, Adobe Analytics, and reporting outputs, documents governance practices, optimizes BI performance, and enables self-service reporting through user training and stakeholder collaboration.

Develops concepts, headlines, and copy for integrated campaigns across digital, social, film, CRM, print, and experiential channels. Writes and edits content for websites, newsletters, advertisements, scripts, presentations, and social media. Collaborates with creative, strategy, UX, production, and account teams; researches audiences and culture; maintains brand voice; proofreads work; incorporates feedback; and supports international projects, client presentations, pitches, and award submissions.

Manage multi-market social media campaigns across European markets, including editorial calendars, platform-specific content, community engagement, live event coverage, trend integration, and performance analysis. Collaborate with creative, content, strategy, and paid media teams to deliver measurable campaign results. The role requires project management experience in an advertising agency, fluency in English and German, and hands-on expertise with Emplifi or Sprinklr.

This initiative application invites candidates to share their strengths and interests across People & Culture, Data, Media, Strategy, Account Management, and Creative. INNOCEAN Europe will review applications and contact candidates when a suitable opportunity becomes available. The company offers an international, inclusive, hybrid, pet-friendly workplace with meal vouchers, wellness benefits, modern workspaces, and limited remote work abroad.

Develop predictive models, customer segmentation, and CRM experimentation strategies to improve campaign performance. Build and maintain data warehouses and ETL processes, establish data governance standards, and translate analytical findings into actionable recommendations. Partner with CRM, campaign, platform, and IT teams while documenting modeling practices and communicating effectively with technical and non-technical stakeholders.

Lead end-to-end experiential marketing projects, managing scope, budgets, timelines, resources, quality, client relationships, internal teams, and agency partners. Serve as the central client contact, coordinate strategy and creative delivery, resolve issues, support proposals, identify account opportunities, and help maintain profitability.