As a Senior CRM Project Manager, you will drive the planning, coordination, and execution of CRM initiatives across European markets for our automotive client. Acting as the operational lead within the CRM workstream, you’ll bridge strategy, data, and creative delivery to ensure all CRM programs are rolled out on time, on scope, and on brand.
Key Responsibilities
- Lead the day-to-day management of CRM operations
- Translate strategic briefs into concrete project plans, deliverables, and timelines.
- Coordinate cross-functional teams (strategy, data, creative, campaign ops) to ensure seamless execution.
- Define and maintain governance frameworks, trackers, and documentation for multi-market operations.
- Monitor campaign delivery quality, testing, and reporting, ensuring operational excellence.
- Act as a key liaison between INNOCEAN EHQ, client stakeholders, and local INNOCEAN offices.
- Identify and mitigate project risks, resource gaps, and workflow inefficiencies before they impact delivery.
Qualifications
- 7+ years of experience in CRM, digital marketing, or campaign management, preferably in an agency or automotive environment.
- Proven track record managing multi-market CRM programs and coordinating diverse teams.
- Fair knowledge of CRM systems (e.g., Salesforce Marketing Cloud) and marketing automation processes.
- Excellent project management and stakeholder communication skills.
- Solid understanding of customer journey design, data governance, and reporting frameworks.
- Highly organized, detail-oriented, and proactive with strong problem-solving mindset.
- Automotive industry experience is a plus
- Fluent in English and German
What We Offer:
- Real impact and ownership – You’ll take on a senior-level mandate with the autonomy to shape strategies, influence decisions, and see your ideas translated into tangible results
- A platform for continued growth – We invest in your development through challenging work, exposure to diverse topics, and opportunities to expand both your leadership and functional expertise
- Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization
- A collaborative, high-performing environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected
- Meaningful work culture – We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best—professionally and personally
- All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.
We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.
Skills Required
- 7+ years of experience in CRM, digital marketing, or campaign management
- Experience managing multi-market CRM programs and coordinating diverse teams
- Knowledge of CRM systems, such as Salesforce Marketing Cloud, and marketing automation processes
- Excellent project management and stakeholder communication skills
- Understanding of customer journey design, data governance, and reporting frameworks
- Strong organization, attention to detail, proactive problem-solving, and workflow management skills
- Automotive industry experience
- Fluency in English and German
What We Do
INNOCEAN Worldwide is a global 360-degree marketing and communications agency network. Founded in Korea, it operates across Europe and supports multiple locations and challenger brands as a subsidiary of Hyundai Motor Group. The company aims to apply its expertise to existing automotive clients while attracting clients beyond the automotive sector, helping customers grow through creative, integrated marketing and communications services.
