Senior Data Analyst (Digital Marketing Data Focus) (all genders)
Senior Data Analyst (Digital Marketing Data Focus)
Overview
We are seeking a Senior Data Analyst who will own the transformation layer between raw marketing data and business-ready insights.
This role combines ETL/ELT development, marketing data modeling, and BI dashboard engineering. You will work closely with both internal and external stakeholders to deliver reliable, scalable reporting foundations.
Key Responsibilities
- BI Development
- Develop and maintain advanced dashboards in Tableau and Looker Studio.
- Build reusable reporting frameworks for campaign performance and attribution.
- Implement standardized KPI definitions across business units.
- Optimize performance of dashboards connected to BigQuery.
- Data Modeling
- Collaborate with various areas of digital marketing to translate architecture into reporting layers.
- Develop SQL-based transformations within GCP (BigQuery).
- Build and maintain data-marts tailored for digital marketing analytics.
- Ensure consistency between GA4, Adobe Analytics, and reporting outputs.
- Design, build, and maintain ETL/ELT pipelines to transform raw marketing data into structured, reporting-ready datasets within GCP.
- Governance & Enablement
- Document KPI definitions and reporting logic.
- Maintain BI best practices and naming standards.
- Support user training and enable self-service reporting capabilities.
Requirements
- 7+ years of experience in BI development.
- Advanced SQL skills (BigQuery required).
- Strong experience with: Tableau, Looker Studio, GA4, Adobe Analytics
- Experience building marketing performance dashboards.
- Fluent English (C2 level, written and spoken).
- Strong data storytelling skills.
- German language skills.
- Experience supporting digital campaign teams.
- Familiarity with tracking architecture concepts.
What We Offer:
- Real impact and ownership – You’ll take on a senior-level mandate with the autonomy to shape strategies, influence decisions, and see your ideas translated into tangible results
- A platform for continued growth – We invest in your development through challenging work, exposure to diverse topics, and opportunities to expand both your leadership and functional expertise
- Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization
- A collaborative, high-performing environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected
- Meaningful work culture – We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best—professionally and personally
- All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.
We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.
Skills Required
- 7+ years of experience in BI development
- Advanced SQL skills with BigQuery
- Strong experience with Tableau
- Strong experience with Looker Studio
- Strong experience with GA4
- Strong experience with Adobe Analytics
- Experience building marketing performance dashboards
- Fluent English at C2 level, written and spoken
- Strong data storytelling skills
- German language skills
- Experience supporting digital campaign teams
- Familiarity with tracking architecture concepts
What We Do
INNOCEAN Worldwide is a global 360-degree marketing and communications agency network. Founded in Korea, it operates across Europe and supports multiple locations and challenger brands as a subsidiary of Hyundai Motor Group. The company aims to apply its expertise to existing automotive clients while attracting clients beyond the automotive sector, helping customers grow through creative, integrated marketing and communications services.
