Build and manage a bilingual (CN+EN) KOL network and CRM, negotiate activation-focused deals, run synced campaigns and livestreams, ensure conversion and attribution of users/agents, produce reporting, and enable KOLs with localized briefs while preventing fraud.

Lead and scale end-to-end user acquisition for casual and hybrid casual mobile games. Manage paid acquisition across major ad platforms, optimize ROAS/LTV/retention, run creative testing, analyze attribution and funnel metrics, build forecasting and reporting systems, and recruit and mentor a UA/Growth team.

Lead creative and product vision for casual and hybrid casual mobile games. Guide cross-functional teams through concept, prototyping, launch, and live operations. Use data, A/B testing, and market analysis to optimize gameplay, monetization, retention, and engagement. Mentor product teams and collaborate with UA and monetization to maximize LTV and profitability.