The Role
Lead and scale end-to-end user acquisition for casual and hybrid casual mobile games. Manage paid acquisition across major ad platforms, optimize ROAS/LTV/retention, run creative testing, analyze attribution and funnel metrics, build forecasting and reporting systems, and recruit and mentor a UA/Growth team.
Summary Generated by Built In
Tasks
Industry: Mobile Gaming – Casual & Hybrid Casual
About Us
Moodboost Studio is building engaging mobile game experiences that delight millions of players worldwide. We combine creativity, data-driven decision making, and rapid experimentation to create games with strong retention, scalable growth, and long-term player engagement.
We are looking for an experienced Lead User Acquisition & Growth to own and scale our player acquisition strategy across our mobile game portfolio.
Responsibilities
* Own the end-to-end user acquisition strategy for casual and hybrid casual mobile games.
* Manage and optimize paid acquisition campaigns across platforms including Meta, Google Ads, TikTok, Unity Ads, AppLovin, and other performance channels.
* Develop scalable growth strategies to maximize ROAS, LTV, retention, and profitability.
* Analyze campaign performance, player cohorts, attribution data, and funnel metrics to identify optimization opportunities.
* Partner closely with Product, Game Design, Creative, and Analytics teams to improve game performance and monetization.
* Lead creative testing initiatives, including ad concepts, playable ads, video creatives, and A/B testing frameworks.
* Monitor market trends, competitor strategies, and emerging UA channels.
* Build forecasting models, budget allocation frameworks, and performance reporting systems.
* Recruit, mentor, and lead a high-performing UA and Growth team.
Requirements
* 5+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gaming.
* Proven experience scaling mobile game user acquisition budgets successfully.
* Deep expertise in mobile attribution platforms such as AppsFlyer, Adjust, or Singular.
* Strong understanding of KPIs including CPI, CAC, ROAS, LTV, ARPU, retention, and payback periods.
* Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Unity Ads, AppLovin, and DSP platforms.
* Strong analytical skills and experience working with BI tools and data visualization platforms.
* Experience collaborating with creative teams to produce high-performing ad creatives.
* Excellent leadership, communication, and stakeholder management skills.
* Ability to operate in fast-paced startup environments with high ownership.
Nice to Have
* Experience launching and scaling casual or hybrid casual mobile games globally.
* Experience with live operations, monetization optimization, and game economy analysis.
* Knowledge of AI-powered marketing automation and creative generation tools.
* Experience managing multi-million-dollar annual advertising budgets.
Benefits
What We Offer
* Competitive compensation package with performance-based incentives.
* Opportunity to lead growth strategy for globally scalable game products.
* Flexible remote/hybrid work environment.
* High ownership and decision-making authority.
* Work alongside experienced gaming, product, and growth professionals.
How to Apply
Please submit:
* Your CV/resume
* Examples of games or products you have scaled
* Key performance metrics achieved (ROAS, installs, revenue growth, retention improvements)
* A brief summary of your most successful growth campaigns
Join Moodboost Studio and help us build the next generation of successful mobile games.
Skills Required
- 5+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gaming
- Proven experience scaling mobile game user acquisition budgets successfully
- Deep expertise in mobile attribution platforms such as AppsFlyer, Adjust, or Singular
- Strong understanding of KPIs including CPI, CAC, ROAS, LTV, ARPU, retention, and payback periods
- Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Unity Ads, AppLovin, and DSP platforms
- Strong analytical skills and experience working with BI tools and data visualization platforms
- Experience collaborating with creative teams to produce high-performing ad creatives and lead creative testing
- Excellent leadership, communication, and stakeholder management skills
- Ability to operate in fast-paced startup environments with high ownership
- Experience launching and scaling casual or hybrid casual mobile games globally
- Experience with live operations, monetization optimization, and game economy analysis
- Knowledge of AI-powered marketing automation and creative generation tools
- Experience managing multi-million-dollar annual advertising budgets
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Ant-Tech is a reputable headhunter agency based in France, specializing in providing high-quality recruitment services for companies across various industries. With an extensive network of partners, they connect talented candidates with organizations, particularly in the technology and finance sectors. The agency focuses on finding the right talent and ensuring long-term and sustainable growth for both candidates and partner companies.
