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Manage affiliate partnerships and campaign optimization, maintain partner communications and onboarding, monitor performance metrics, implement Email and SMS campaigns, escalate and document partner issues, execute optimization tasks, analyze reports in Google Sheets/Excel, and collaborate with internal teams to improve affiliate and campaign performance.

Provide data analysis and reporting as a virtual assistant: create and maintain reports, perform data entry and validation, generate visual insights, collaborate with stakeholders, track action items, and improve workflows to optimize reporting efficiency.

Handle inbound lead and discovery calls, conduct short sales conversations to qualify and convert leads, follow scripts and adapt naturally, maintain CRM and sales pipeline, support onboarding and follow-up, assist outreach and newsletters, track lead status and conversion outcomes, and contribute to scaling the sales process.

Provide executive-level virtual administrative support: manage calendars and email, coordinate meetings and travel, prepare reports and spreadsheets, conduct research, assist with project coordination, and communicate with clients, vendors, and internal teams.

Manage project timelines, maintain project boards (Jira/ClickUp), schedule and document cross-functional meetings, coordinate creative production and campaign assets, compile status updates and client reporting, troubleshoot bottlenecks, and support process improvements to increase team efficiency.

Manage and optimize affiliate and publisher accounts to grow revenue. Monitor campaign metrics, troubleshoot tracking and delivery issues, negotiate deals, and maintain accurate CRM records. Support partner onboarding, compliance, payouts, and collaborate with internal teams to improve performance.

Manage and grow the client's social media presence and online communities: plan and execute strategies, create content (graphics, video, posts), schedule and monitor platforms, engage followers, analyze analytics, support marketing campaigns, and provide administrative help to the marketing team.

Provide administrative and technical support to the CIO: manage product imports and data in Acumatica ERP, maintain Shopify store, monitor integrations and system performance, troubleshoot and coordinate with vendors, create and maintain SOPs and documentation, analyze data and reports in Excel/Google Sheets, manage calendars and projects, and support automation and system improvements. Occasional after-hours support required.

Manage and optimize multi-channel performance marketing (Amazon, Walmart, Meta, TikTok, Google, retail media), analyze CAC/LTV and profitability, build dashboards, scale campaigns, support marketplace expansion and cross-team coordination to improve ROAS and conversion.

Edit and optimize long- and short-form video content for YouTube and social platforms. Improve audio/video quality, craft pacing and storytelling, design thumbnails, create SEO-optimized titles/descriptions, upload and organize assets, and repurpose content for short-form distribution while meeting deadlines and brand guidelines.