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Designs, executes, monitors, and optimizes lifecycle marketing campaigns, customer journeys, audience segments, decisioning logic, and automated communications across casino, loyalty, and iGaming channels. Analyzes customer and campaign data to improve engagement, retention, reactivation, loyalty participation, and customer value. Coordinates CRM requirements, workflow configuration, testing, deployment, quality assurance, stakeholder communication, and post-campaign evaluation while supporting platform operations and process improvements.

Processes accounts payable transactions across SIGA locations, prepares cheques and required reports, maintains electronic and paper records, and supports accurate, compliant accounting processes. The role also involves building effective working relationships and completing other accounting-related tasks assigned by the Director of Accounting Services.

Plans, executes, and optimizes paid advertising campaigns across traditional and digital media. Manages media buying, advertising platforms, vendors, budgets, audience targeting, campaign performance, reporting, and optimization recommendations. Collaborates with marketing teams, casino operations, internal stakeholders, and external partners to deliver integrated initiatives that increase brand awareness, support promotions, and drive customer engagement.

Provides broad HR support to casino employees, supervisors, and managers. Responsibilities include advising on policies, reporting and analysis, recruitment, performance management, payroll form processing, employee records, grievance resolution, and HR projects. The role requires a bachelor's degree in human resources or a related discipline, several years of relevant experience, proficiency with Microsoft Office, and the ability to work effectively with diverse personalities and situations.

Leads lifecycle and CRM marketing strategy to improve customer engagement, retention, revenue, and lifetime value. Oversees customer segmentation, reinvestment strategies, personalized journeys, automation, triggers, campaign deployment, and performance monitoring across email, push, and SMS channels. Manages the lifecycle marketing team, collaborates cross-functionally, analyzes campaign results, optimizes offers and timing, and supports budgeting and strategic planning.