Reporting to the Director of Loyalty Marketing, this position develops and leads customer lifecycle and Customer Relationship Management (CRM) strategies to drive engagement, retention, and revenue growth across the organization.
ResponsibilitiesLeading the lifecycle marketing team and fostering strong cross‑functional collaboration with Loyalty, Marketing Technology, Digital Marketing, Player Development, and Market Insights to ensure seamless execution and the delivery of consistent, high‑quality, data‑driven, and personalized customer experiences. Responsible for developing and leading the overall CRM and lifecycle marketing strategy, including defining segmentation and reinvestment approaches that drive profitable customer growth. Ensuring CRM initiatives are aligned with business priorities and integrated across channels through the design and execution of end‑to‑end customer journeys, encompassing automation, triggers, deployment, and ongoing performance monitoring. Determining the optimal offer, timing, and channel for customer communications using data‑driven decisioning, while continuously analyzing results to optimize effectiveness and maximize customer lifetime value. Participating in planning, budgeting, and strategic initiatives in support of organizational priorities.
QualificationsSuccessful completion of a four-year bachelor’s degree in Business Administration, Commerce, Marketing or a related field. Education in analytics, computer science, or information systems is an asset. Certification in CRM platforms, marketing automation, or data analytics is an asset. A minimum of 4 years’ experience in CRM and/or lifecycle marketing, preferably in loyalty marketing. Experience in developing and executing email, push, SMS campaigns. Experience in A/B testing and performance analysis.
About UsWhy SIGA?For the third consecutive year, SIGA is proud to be named a Saskatchewan Top Employer by Canada’s Top 100 Employers. Now in its 21st year, Saskatchewan’s Top Employers is a special designation that recognizes employers that lead their industries in offering exceptional places to work.
- At least 19 years of age
- Ability to obtain and maintain a Gaming Employee Certificate of Registration from the Saskatchewan Liquor Gaming Authority / Indigenous Gaming Regulators
- You must be legally entitled to work in Canada
For more information regarding this competition, or if you require an accommodation or support, please contact the Talent Acquisition Team at [email protected]
Applicants should note that SIGA does not currently participate in the Saskatchewan Immigrant Nominee Program (SINP) for this type of position and will not support a SINP Job Approval.
Skills Required
- Four-year bachelor's degree in Business Administration, Commerce, Marketing, or a related field
- At least 4 years of experience in CRM and/or lifecycle marketing
- Experience in developing and executing email, push, and SMS campaigns
- Experience with A/B testing and performance analysis
- Education in analytics, computer science, or information systems
- Certification in CRM platforms, marketing automation, or data analytics
- Experience in loyalty marketing
- At least 19 years of age
- Ability to obtain and maintain a Gaming Employee Certificate of Registration
- Legally entitled to work in Canada
What We Do
The Saskatchewan Indian Gaming Authority (SIGA) is a First Nations gaming operator in Saskatchewan, running seven casinos and an online gaming platform. It was established to create employment for First Nations people, generate revenue, and support economic development projects for its shareholders and communities.
