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Drive product strategy, roadmap, and execution for CPaaS offerings (messaging, voice, video, APIs). Work with engineering, sales, marketing, and customers to define requirements, manage backlog, launch features, and measure KPIs to optimize adoption and performance.

The Product Marketing & Growth Specialist will develop product messaging, create marketing materials, execute lead generation campaigns, manage external agencies, and utilize AI for optimization in a SaaS context.

Lead group consolidation and monthly reporting across multiple entities; supervise year-end audits; manage and develop the finance team; oversee cash flow, bank reconciliations, and treasury; ensure multi-country compliance (Egypt, UAE; KSA a plus); utilize AI applications and potentially Microsoft Dynamics 365; support acquisition-related accounting and telecom/digital industry needs.

Plan and run acquisition and retention strategies for VAS subscription products. Analyze market and customer data, run A/B tests, optimize campaigns, manage budgets, collaborate with product, design, content and sales, and report on KPIs to drive subscription growth and reduce churn.

Design, develop, test, deploy and maintain scalable enterprise .NET applications. Analyze requirements, write clean, testable .NET code, create technical specifications and architecture, debug and refactor, upgrade programs, support junior developers, and document development and operations. Work in agile environments.

Edit promotional videos, trailers, teasers, and social media content for films and entertainment campaigns. Create platform-optimized brand content, assemble footage with motion, sound, and graphics, adapt assets to multiple aspect ratios, maintain brand consistency, collaborate with marketing and creative teams, and manage multiple projects under tight deadlines.

Plan, execute, optimize and scale paid user-acquisition campaigns to drive paying subscribers across mobile app stores and web. Manage campaigns on Meta, Google, TikTok, DSPs and affiliates; optimize for CAC, ROAS, LTV and retention; improve subscription/billing funnels; run A/B tests; build dashboards and reports using attribution tools; coordinate creatives and manage agencies.

Participate in cross-functional teams to develop and test machine learning models and AI features using the Gemini API, build prototypes and UX artifacts, conduct user and market research, create documentation, and coordinate API/UI integration with backend, frontend, marketing, and design teams.