Job Discerption:
- Develop and implement comprehensive growth marketing strategies for VAS subscription products.
- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
- Create and execute customer acquisition campaigns to drive subscription sign-ups.
- Implement retention strategies to reduce churn and increase customer lifetime value.
- Utilize analytics tools to track and analyze key performance indicators (KPIs).
- Make data-driven decisions to optimize marketing campaigns and improve overall performance.
- Collaborate with product, design, and content teams to ensure cohesive and effective marketing campaigns.
- Work closely with sales teams to align marketing efforts with revenue goals.
- Conduct A/B testing and other experiments to optimize marketing channels and messaging.
- Continuously iterate on strategies based on performance data and industry best practices.
- Manage marketing budgets effectively to achieve maximum ROI/GM.
- Provide regular reporting on budget utilization and performance metrics.
- Collaborate with content creators to develop compelling and engaging marketing materials.
- Ensure consistency of messaging across all customer touchpoints.
Requirements
Bachelor’s degree in business administration, marketing or any related field.
- 2-3 years of experience as a senior Performance and growth marketing role, preferably within the technology or subscription services industry.
- Demonstrated success in driving Performance and Growth for VAS subscription products.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Ability to think strategically and develop innovative marketing approaches to achieve business objectives.
- Excellent collaboration and communication skills to work effectively with cross-functional teams.
- Track record of achieving and exceeding key performance indicators and business goals.
- Google Ads certification is preferred.
- Knowledge of VAS-oriented marketing agencies around the MEA region is highly preferred.
Skills Required
- Bachelor's degree in business administration, marketing or related field.
- 2-3 years of experience in performance and growth marketing, preferably in technology or subscription services.
- Demonstrated success driving performance and growth for VAS subscription products.
- Strong analytical skills; ability to interpret data and translate into actionable insights.
- Ability to think strategically and develop innovative marketing approaches.
- Excellent collaboration and communication skills to work with cross-functional teams.
- Track record of achieving and exceeding KPIs and business goals.
- Experience conducting A/B testing and running experiments to optimize channels and messaging.
- Experience managing marketing budgets and reporting on budget utilization and ROI/GM.
- Experience collaborating with product, design, content creators, and sales teams.
- Google Ads certification.
- Knowledge of VAS-oriented marketing agencies around the MEA region.
What We Do
ArpuPlus is a leading venture builder & one of the top mobile entertainment and communication solutions providers in the MENA Region & beyond. ArpuPlus is an A15 subsidiary founded in 2003, with a wide range of services headquartered in Cairo, Egypt. With a strong presence across 11 offices in 11 countries, ArpuPlus has solidified its position as a key & a leading venture builder in the MENA region & beyond, offering an extensive range of digital services, such as video-on-demand, music distribution, gaming, telehealth, payment services, & enterprise communication solutions. ArpuPlus has consistently remained at the forefront of innovation, pushing the boundaries of what can be achieved in the digital realm. For more: http://www.arpuplus.com http://www.facebook.com/ArpuPlus https://www.linkedin.com/company/arpuplusofficial/
