Develop and execute marketing strategies and integrated campaigns targeting federal, state, local, and special district audiences. Conduct market and competitive analysis, create audience segmentation and lifecycle strategies, collaborate with Sales and Product to improve lead generation and conversion, identify content and event opportunities, and measure campaign performance. The role also supports government-market positioning, customer retention, thought leadership, and cross-functional marketing initiatives.

Supports the full recruiting lifecycle, including job postings, candidate sourcing and screening, interview coordination, candidate communication, recruiting records, reporting, employer branding, and onboarding. Partners with hiring managers and HR to improve recruiting processes and maintain accurate pipelines. Provides backup support for payroll, timekeeping, benefits inquiries, and general HR operations. The role is primarily office-based in New Braunfels, Texas, with at least three days per week in the office and occasional travel.

Generates and qualifies inbound and outbound leads for labor compliance software. The SDR engages prospective buyers through calls, email, and social media, identifies decision-makers and customer needs, supports Account Executives, maintains a qualified sales pipeline, assists with proposals and webinar leads, uses CRM tools, and participates in occasional conferences and company events.