Government Marketing Specialist

Government Marketing Specialist 

Company Summary   

LCPtracker, Inc. is a cloud-based software (SaaS) provider specializing in labor compliance for public works construction projects. LCPtracker has offices in New Braunfels, TX, Orange CA, and Fenton, MI, and helps government agencies and prime contractors meet Davis-Bacon/prevailing wage compliance requirements on projects backed by federal, state, and/or local funding. Thousands of clients and over 100,000 contractors use LCPtracker for their certified payroll and construction site compliance needs. LCPtracker has been recognized year after year since 2017 as one of the “Best Places to Work” in Orange County by the Orange County Register. 

Position Summary  

The Government Marketing Specialist will report to the Director of Marketing and help shape and lead marketing strategy for LCPtracker’s government markets, including Federal, State, Local, and Special District audiences. This role will partner across Marketing, Sales, and Product to understand market needs, identify opportunities, and develop programs that generate demand, support sales conversion, and strengthen customer relationships.  
  
This role is ideal for a developing marketer who is ready to take on greater responsibility, contribute ideas, and build experience in strategic campaign planning. The individual will work collaboratively with internal teams while having room to recommend new approaches, test ideas, and grow their ownership of the market over time.  

Primary Duties and Responsibilities 

• Support the development and execution of marketing plans for public sector and government audiences in partnership with Marketing, Sales, and Product  

• Build a strong understanding of the market, customer needs, buying considerations, competitive landscape, and emerging opportunities.  

• Develop audience segments and lifecycle strategies that support lead generation, nurturing, sales conversion, retention, and win-back efforts.  

• Create integrated campaign strategies and collaborate with Marketing Shared Services and other partners to bring them to market across appropriate channels.  

• Work with Sales to align campaigns, lead handoffs, follow-up approaches, and feedback loops that improve lead quality and conversion.  

• Identify opportunities for content, thought leadership, events, partnerships, communications, and other programs that strengthen LCPtracker’s position in the government market.  

• Measure campaign and market performance, share insights with stakeholders, and recommend adjustments or new approaches.  

• Take ownership of assigned company and departmental objectives while adapting priorities and strategies as business and market needs evolve.  

• Ensure marketing activities are aligned with company standards, policies, and applicable requirements.  

Core Competencies 

• Strategic Thinking: Connects market insights, customer needs, and company goals to practical marketing opportunities.  

• Creativity and Curiosity: Brings forward fresh ideas, explores new approaches, and remains open to testing and learning.  

• Collaboration: Builds productive relationships across teams and works effectively through shared resources.  

• Communication Proficiency: Communicates clearly and professionally with internal and external stakeholders.  

• Initiative and Ownership: Takes responsibility for moving work forward and follows through on commitments.  

• Analytical Thinking: Uses data, feedback, and market insight to guide decisions and improve results.  

• Adaptability: Responds constructively to changing priorities, business needs, and market conditions.  

• Quality Management: Demonstrates accuracy, sound judgment, and attention to detail.  

• Confidentiality: Maintains confidential and sensitive information and follows organizational policies and procedures.  

Work Environment 

This position performs its duties from the Orange, CA office. The role operates in a professional office environment and routinely uses standard office equipment such as computers, phones, mobile devices, and related technology. 

Physical Requirements 

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk and hear, use hands and fingers to type, scroll and use computer equipment. The employee is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer and multiple screens; extensive reading; visual inspection of text/data in both print and electronic forms. Ability to lift and move up to 25 pounds. 

Position Type and Expected Hours of Work 

This is a full-time exempt position. Days and hours worked are dependent on business needs and workload. General availability during regular business hours, Monday through Friday, is expected. Based on the candidate and /or position, a hybrid work arrangement may be considered; however, a minimum of three (3) or more days per week in the office is required to support executive collaboration, leadership presence, and cross-functional engagement. Some flexibility is allowed. Occasional evening and weekend work may be required as job duties demand.   

Travel 

There is no major travel requirement for this position. However, infrequent travel may be necessary to visit remote office(s), attend conferences/industry events, etc. Attendance at our corporate Staff Retreat is required. This event is a 2-3-day retreat.  Attendance at our annual User Conference as assigned. 

Salary Range 

The salary range is $31.50-$36.00 hourly. Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

Benefits 

Along with competitive pay, as a full-time LCPtracker employee, you are eligible for the following benefits: 

• Paid Time Off 

• 10 Paid Holidays 

• Phantom Stock 

• 401k Plan with up to 4% company match 

• Medical Benefits (Health, Vision and Dental) 

• Life Insurance (company paid) 

• Long-Term Disability and Short-Term Disability (company paid) 

• Employee discounts and perks program   

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LCPtracker participates in the E-Verify Program. E-Verify is an internet-based system operated by the Department of Homeland Security and the Social Security Administration. It allows employers to confirm an individual’s employment eligibility to work in the United States. View the attached notices, available in English and Spanish, for important information regarding the E-Verify program. E-Verify Notice (PDF); Right to Work Notice (PDF) 

LCPtracker, Inc. is an equal opportunity employer of all qualified individuals, including minorities, women, veterans, and individuals with disabilities, and regardless of sexual orientation or gender identity. LCPtracker, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with all federal, state, and local ordinances. 

LCPtracker is committed to the full inclusion of all qualified individuals. In keeping with our commitment, LCPtracker will take steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact the LCPtracker Human Resources Department at [email protected].  

Education and Experience 

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.  

• Four or more years of progressive marketing experience, preferably in B2B, SaaS, public sector, demand generation, or integrated campaign marketing.  

• Experience developing marketing strategies and coordinating campaigns across multiple teams or disciplines.  

• Strong communication, project management, analytical, and problem-solving skills.  

• Experience with CRM, marketing automation, analytics, and related marketing tools is preferred.  

• Experience marketing to government or public sector audiences is preferred but not required.