Lead global CRM upsell, cross-sell, and win-back strategy across email, push, and in-app messaging. Build customer journeys, manage campaign calendar, run A/B and multivariate tests, analyze performance with BI tools, and collaborate with creative, product, and international teams to increase conversions, CLV, and reduce churn.

Lead technical strategy and architecture for AI-powered content systems across the organisation. Define standards for AI evaluation, governance, observability, security, and reliability. Influence roadmaps with senior stakeholders, identify risks and opportunities, mentor senior engineers, and lead complex cross-team initiatives. Combine hands-on delivery of AI/ML production systems with organisation-wide technical direction to ensure scalable, measurable impact on product and learner outcomes.