Babbel Labs is building the future of language learning. We're an AI-first, independent company within the Babbel group, based in Berlin. Our teams bring AI, R&D and product together to ship experiences that set a new standard for how people learn.
Your MissionYou are joining to own the Learning Experience — how learners engage with our product and build sustainable learning habits. Your success is measured through retention, engagement, and real learning outcomes.
A Role That Grows With YouBabbel Labs owns the full arc of how people learn a language, and our senior PMs grow by expanding across it. Starting from the Learning Experience, your ownership can deepen or extend into other areas, such as conversational AI, adaptive learning, and scaling.
Where you grow depends on where you do your best work — and we invest in getting you there. If expanding your craft across these spaces sounds energising, you will have a very good time here.
What You Will DoOwn the product vision, strategy, and roadmap for your area.
Translate learner needs, behavioural insights, and business priorities into clear product opportunities, hypotheses, and initiatives.
Lead continuous discovery and experimentation to find effective ways to strengthen engagement, retention, and learning outcomes.
Define success metrics and evaluate performance. Use quantitative data, qualitative research, competitive insights, and learner feedback to guide prioritisation and decisions.
Make clear prioritisation calls and manage trade-offs between learner value, business impact, technical feasibility, and speed.
Partner closely with Engineering, Design, Data, Learning Content, and other Product Leaders to align around a shared direction and deliver from discovery through launch and iteration.
Communicate direction, evidence, decisions, and trade-offs clearly to senior stakeholders and cross-functional teams.
Pick up the scope the company needs next — including delivery-heavy work such as platform expansion or subscriber migration — and run it with the same rigour.
5+ years as a Product Manager building B2C digital products.
Strong product judgment and genuine comfort in ambiguous, fast-evolving problem spaces — including deciding without complete information and changing your mind when the evidence moves.
A high bar for quality and a sharp focus on user outcomes.
Excellent communication and stakeholder-alignment skills, including partnering closely with engineering leadership.
Proactive, flexible, and curious, with the ability to drive progress from insight to execution.
An AI-first way of working. You already use AI agents throughout your own PM practice — drafting and evolving requirements, analysing data and user feedback, prototyping ideas yourself — not just for summaries and notes. Enthusiasm and demonstrated adoption matter more than knowing our specific tools.
Nice to have: experience building habit-forming products.
Nice to have: a track record of shipping at scale, to hundreds of thousands of active users or more.
Nice to have: exposure to AI-led product experiences, learning products, or content and knowledge systems.
Work on a mission-driven product with global impact.
Shape how AI is used responsibly in education.
Collaborate with experienced product, engineering, and language experts.
Flexible working models, learning budgets, and free language learning.
An inclusive, supportive environment that values curiosity and growth.
As part of our ongoing journey towards building a diverse, equitable, and inclusive company, we welcome everyone to apply, especially individuals who are underrepresented in tech. We are a learning company, inside and out, and we encourage you to apply even if you do not fit all the requirements — all candidates are assessed based on skills, qualifications, and our business
Skills Required
- 5+ years of experience as a Product Manager building B2C digital products
- Strong product judgment and comfort working in ambiguous, fast-evolving problem spaces
- High quality standards and focus on user outcomes
- Excellent communication and stakeholder-alignment skills
- Ability to partner closely with engineering leadership
- Proactive, flexible, and curious approach with ability to drive progress from insight to execution
- Hands-on use of AI agents throughout product management practice
- Experience building habit-forming products
- Track record of shipping products at scale to hundreds of thousands of active users or more
- Exposure to AI-led product experiences, learning products, or content and knowledge systems
What We Do
Babbel is the top-selling language learning platform. Driven by our purpose – to create mutual understanding through language – we build products that help people connect and communicate across cultures. Through self-study lessons with Babbel, instructor-led live classes with Babbel Live, Babbel for Business, our own podcast series, and our magazine, our users can focus on using a new language in real situations with real people. And it works: studies with Yale University, City University of New York, and Michigan State University prove that Babbel gets users to speak with confidence. The key is a blend of humanity and technology. More than 60,000 lessons in 15 languages are hand-crafted by more than 200 linguists, and user behaviour is constantly analysed to shape and improve the learner experience. The Babbel team is as diverse as our content. Based in Berlin, Germany, and New York, USA, 1,000+ Babbelonians from over 80 nationalities represent the diverse backgrounds, characteristics, and perspectives that make each person unique. Building genuine connections with our users is what sets Babbel apart, making it the world's leading language-learning platform with more than 16 million subscriptions sold. Founded in 2007 as the pioneering online language learning platform, we've grown steadily over the years. In 2023, Babbel was honoured with a place on Fast Company's list of the World's Most Innovative Companies, ranking 4th in the Education category
