Want to learn how a subscription app really grows? Babbel is looking for a Performance Marketing Intern to join our New York City team. You’ll help run paid ad campaigns, see what’s working, and help decide what we test next. You’ll work alongside experienced marketers and get hands-on with the tools and numbers behind paid growth. This is a great start for someone who is looking for a career in marketing!
About the Role:
Performance marketing means paid ads where we can measure the results, so we know exactly what each ad brings in. You'll join the team that runs these ads for Babbel across search, app, social, and display. You'll see a campaign from the first idea to launch to results, and learn how we decide what to keep, change, or stop. Which channels you focus on may shift based on what the team needs.
Start Date: October (or earlier)
Internship Duration: 6 months
What You’ll Do
Help run paid ad campaigns across search, app, social, and display: get them set up, check everything is working, and keep an eye on budgets
Build regular performance reports and track the numbers that matter, like spend, installs, subscriptions, and the cost of winning each new subscriber
Dig into the data to spot what’s working and what isn’t, then suggest what to try next
Study our ads and our competitors’ ads to find the hooks, messages, and formats that get people to sign up
Help run tests on ad copy, creative, landing pages, and audiences, and write up what we learned
Work with teams across Creative, Analytics, Product, and Martech
What You’ll Gain
Hands-on experience running paid campaigns at a real subscription business
Practical training in the core skills of performance marketing: testing, reading data, and improving results
Mentorship from experienced marketers on the team
Work you can talk about in future interviews, and a stronger resume
You Might Be a Great Fit If
You’re curious about how paid marketing works, whether that’s performance marketing, digital ads, user acquisition, growth, or media
Currently enrolled in, or recently graduated from, a college or university program. Marketing, business, or data-related majors are a plus.
You like numbers and feel comfortable in Excel or Google Sheets
You’re organized and can juggle a few things at once
You communicate clearly, in writing and in conversation
Bonus, but not required: experience with ad platforms, analytics tools, or subscription businesses
Don’t meet every point? Apply anyway. We care most about curiosity and a real interest in learning.
Why Babbel
At Babbel, we create products that help people connect across cultures through language. As an intern, you’ll be part of that mission and see how your work helps real people start learning.
Compensation: $18.00 per hour
This position is located in NYC and requires a minimum of 3 days/week in office.
Babbel is an equal opportunity employer committed to diversity and inclusion. Babbel Inc. uses AI-assisted tools to help review applications and support our recruiting team. All hiring decisions are made by people.
Skills Required
- Currently enrolled in or recently graduated from a college or university program
- Comfortable using Excel or Google Sheets
- Strong organizational skills and ability to manage multiple tasks
- Clear written and verbal communication skills
- Interest in performance marketing, digital advertising, user acquisition, growth, or media
- Experience with advertising platforms, analytics tools, or subscription businesses
- Marketing, business, or data-related major
What We Do
Babbel is the top-selling language learning platform. Driven by our purpose – to create mutual understanding through language – we build products that help people connect and communicate across cultures. Through self-study lessons with Babbel, instructor-led live classes with Babbel Live, Babbel for Business, our own podcast series, and our magazine, our users can focus on using a new language in real situations with real people. And it works: studies with Yale University, City University of New York, and Michigan State University prove that Babbel gets users to speak with confidence. The key is a blend of humanity and technology. More than 60,000 lessons in 15 languages are hand-crafted by more than 200 linguists, and user behaviour is constantly analysed to shape and improve the learner experience. The Babbel team is as diverse as our content. Based in Berlin, Germany, and New York, USA, 1,000+ Babbelonians from over 80 nationalities represent the diverse backgrounds, characteristics, and perspectives that make each person unique. Building genuine connections with our users is what sets Babbel apart, making it the world's leading language-learning platform with more than 16 million subscriptions sold. Founded in 2007 as the pioneering online language learning platform, we've grown steadily over the years. In 2023, Babbel was honoured with a place on Fast Company's list of the World's Most Innovative Companies, ranking 4th in the Education category
