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Manage paid social campaigns across platforms, set up and optimize ads, produce performance reports with insights and recommendations, lead strategy discussions, forecast budgets, mentor juniors, coordinate stakeholders, and drive campaign KPIs.

Lead and execute functional, integration, regression, cross-browser, and responsive testing for CMS-driven websites and digital platforms. Design and maintain test cases and automation scripts, track defects, leverage AI-assisted testing tools to improve coverage, and collaborate with Product, Design, Development, and Content teams in an Agile environment. Support CMS migration and release validation activities.

Manage and optimize paid search campaigns across Google, Bing, and other platforms. Lead a subset of the Search team, mentor junior staff, liaise with search engine reps, launch and improve campaigns, run analysis and testing, and develop strategic recommendations and thought leadership.

The Associate Director, Paid Social will manage the social media team, develop client strategies, maintain partner relationships, and drive innovative media plans while mentoring junior team members.