The Role
The Associate Director, Paid Social will manage the social media team, develop client strategies, maintain partner relationships, and drive innovative media plans while mentoring junior team members.
Summary Generated by Built In
GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.
We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace
The Associate Director, Social effectively manages team members and provides strategic depth
to their team. Social Managers are responsible for mentoring junior team members, developing
innovative media plans/proposals and managing day-to-day client relationships. They should be
thought leaders in paid social strategy.
What you will be doing -
1. Create key client strategies and ensures that the team is aligned on strategy and process.
2. Gain an understanding of each client’s business, their objectives, and their competitive landscape.
3. Develop and maintain relationships with key paid social partners including Facebook,
Instagram, Twitter, Pinterest, Snap and LinkedIn.
4. Establish client relationships with accurate and timely communication.
5. Ensure best practice and innovation in all activities.
6. Demonstrate knowledge sharing across teams to scale social efforts.
7. Manage and develop direct reports and holistic team development.
8. Define new initiatives, identify opportunities to grow client revenue and up sell
capabilities.
9. Collaborate with other teams including paid search, programmatic and planning
Contribute to new business development when requested.
10. Exhibit leadership across teams and agency.
Who you are -
1. 10+ years in a digital agency, with a focus on biddable media and Paid Social.
2. Experience managing large scale Paid Social Campaigns, inclusive of Facebook,
Instagram, Twitter, Snap, Pinterest, and LinkedIn.
3. A history of success collaborating effectively with internal and external partners, clients,
peers, partner agencies and vendors.
4. At the forefront of all Paid Social developments and technologies.
5. Strong managerial experience, including experience developing and mentoring a team
Well-honed communication skills with senior audiences.
6. Ability to think strategically and identify and resolve problems in a client-centric
environment.
7. Advanced project management skills for managing client expectations.
8. Strong negotiation and problem-solving skills.
9. Strategic planning for revenue and team growth.
10. Excellent communication and presentation skills both verbal and written.
11. High levels of integrity, autonomy, and self-motivation.
Note: Hybrid work in office is an essential function of the job.
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Our Hiring Process
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
Skills Required
- 6-8 years in a digital agency
- Experience managing large scale Paid Social Campaigns
- Strong managerial experience
- Excellent communication and presentation skills
- Advanced project management skills
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The Company
What We Do
We’re a Business Agency. GALE brings business insights to brand storytelling and activates across every channel. GALE was named Adweek Breakthrough Media Agency of the Year, Ad Age Data & Analytics Agency of the Year and #5 on the Ad Age A List.
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