Associate, Paid Social
Bengaluru, Karnataka, India
We are looking for an Associate, Paid Social who has the ability to manage campaign
performance and the capability to dig into the data and define how to make the campaign
successful.
What you do -
• Build comprehensive paid social strategies aligned with client objectives, budgets, and KPIs.
• Execute paid social campaigns across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including ad creation, targeting, and bidding.
• Actively monitor campaign performance, make data-driven optimizations, and troubleshoot issues.
• Client & Team Collaboration.
• Participate in client and internal meetings, presenting campaign plans, results, and recommendations clearly and professionally.
Who you are
• 1- 4 year’s experience in managing portfolio of accounts in Paid Social vertical.
• Should be familiar with setting up campaigns in Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest & Snapchat based on the media plan and client brief. Producing weekly/monthly/quarterly/end of campaign reports from different platforms to show the performance of the campaigns along with observations & insights of the performance of the campaign along with recommendations on learnings/strategies from the current campaign than can be applied to future campaigns.
• Participating/leading in the strategy planning discussions with the client to discuss about different strategies like audience, ad formats, bidding, budget allocation, etc.
• Working with multiple stakeholders like different brand owners and coordinating with the internal team to get the work done with 100% quality.
• Sharing knowledge across the team especially for the juniors to help them grow. Guiding/mentoring them with the queries they have in daily operations.
• Responsible to work towards achieving the target KPIs/campaign objective for the brands by guiding the internal team.
• Planning & forecasting the budget & estimating the other metrics based on the audience & it's size and historical performance.
• Conducting regular research to provide client with different strategies that can improve brand performance.
• Previous agency experience would be a plus.
Skills Required
- 2 to 4 years experience managing a portfolio of paid social accounts
- Experience setting up campaigns in Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest, and Snapchat
- Ability to produce weekly/monthly/quarterly/end-of-campaign reports with observations, insights, and recommendations
- Participate in and lead strategy planning discussions (audience, ad formats, bidding, budget allocation)
- Work with multiple stakeholders and coordinate internal teams to deliver high-quality work
- Guide and mentor junior team members on daily operations
- Responsible for achieving target KPIs and campaign objectives
- Plan and forecast budgets and estimate metrics based on audience size and historical performance
- Conduct regular research to provide clients with strategies to improve brand performance
- Previous agency experience
- Hybrid work in office (Bengaluru) is essential
What We Do
We’re a Business Agency. GALE brings business insights to brand storytelling and activates across every channel. GALE was named Adweek Breakthrough Media Agency of the Year, Ad Age Data & Analytics Agency of the Year and #5 on the Ad Age A List.
