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Executar programas de category management com o Category Manager, apoiar a estratégia nacional, conduzir projetos com clientes, gerar insights de vendas, gerenciar provedores de dados, mapear o mercado de energy drinks, liderar interações éticas com clientes e desenvolver estratégias por canal para aumentar consumo, vendas e rentabilidade.

Drive regional non-commercial foodservice growth by building customer relationships, executing promotional and merchandising plans, and partnering with sales, marketing, and distribution. Manage budgets, analyze sales and market data (IRI/Nielsen), lead business reviews, and implement regional programs across multiple territories to increase product availability, visibility, and revenue.

Manage distributor relationships to execute annual business plans and Red Bull merchandising standards. Track KPIs, implement tracking systems, coach distributor teams, coordinate POS allocation and sales forecasting, drive trade marketing and sales initiatives, and align distributor performance with company goals.

The Distributor Partner Specialist ensures effective execution of Red Bull's trade marketing targets by managing distribution partners, tracking KPIs, and providing training and support to enhance market execution.

Training role to prepare for Account Sales Manager: support ASMs, cover routes, maintain customer relationships, execute merchandising and displays, meet KPIs (sales, distribution, pricing, new accounts), assist with audits and promotional builds.

Assist communications and community relations teams on matchdays and non-matchdays: write press releases, game notes, match previews and recaps; conduct stats research; transcribe press conference quotes; moderate media availabilities; pitch interviews and community collaborations; organize player appearances and events.

Perform outside route sales to increase product placement and inventory at off-premise accounts. Build customer relationships, upsell inventory, cooler space, and displays, ensure Red Bull standards and equipment upkeep, meet monthly sales and merchandising goals, monitor competitors, and collaborate with peers to grow brand presence.

Train to support Account Sales Managers by covering routes, maintaining customer and merchandising relationships, executing in-store standards, meeting daily KPIs (sales, distribution, pricing, displays, new accounts), and assisting with audits, blitzes, and displays. Completion may lead to ASM interview or extension up to 18 months under certain conditions.

Lead content development, programming, and distribution to grow audience engagement across owned and third-party platforms. Build year-round storytelling plans, identify market story opportunities, align with Brand, Sports and Culture Marketing, manage production and partnerships, and evolve digital strategies to maximize reach and engagement.

Lead Red Bull's unified brick-and-click commerce strategy, driving retailer negotiations, digital shelf optimization, retail media ROI, inventory availability, and cross-functional team leadership to increase online and in-store revenue and market share.