The Distributor Partner Manager’s (DPM) main priority is executing the assigned region´s annual business plans, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) through the DP, with the support areas in the company. Key responsibilities include: communicating strategic priorities to DP’s steak holders; driving and managing key RB initiatives in the assigned region; ensuring implementation of merchandising standards; developing systems to track and measure KPI execution; monitoring sales/POS progress against business plans; and coaching DP to produce execution excellence.
Job DescriptionRB`S STRATEGY, MERCHANDISING STANDARDS
Coordinates meetings with DP to explain and implement Red Bull business strategies and initiatives
Develops communication process to ensure proper alignment and understanding of strategies and goals
Implements systems to track and benchmark DPs against key initiatives/goals
Ensures DPs fully understand and execute RB merchandising standards
Assists in developing Sales Books and training to guarantee Sales Reps clearly understand merchandising standards (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.)
Ensures DPs implement tracking system to gage execution effectiveness
Ensures DPs implement tracking system to gage execution effectiveness.
BUSINESS PLAN
Develops with the DP the annual business plans with regards to organization requirements, distribution, volume, investments, and KPIs
Secures agreement on necessary subjects and implements monthly scorecard to review progress (distribution build-up by month/channel, organization build-up by month/channel, sales forecast by month/channel…)
Consistently communicates with ownership and top management to guarantee alignment
Establishes POS allocation by distributor
Coordinates with Business Unit office personnel to issue on-going updates against allocation
Keeps DP abreast of any new POS items and applicable allocation/timing
BUSINESS INTELLIGENCE
Maintains strong working knowledge of all relevant Red Bull systems
Proactively uses Out-of-Stock and DSD inventory analysis to ensure proper S&OP
Holds DPs accountable for data submission into RB systems to ensure accurate and timely informatio
DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT
Thorough working knowledge of distributors internal systems and structure
Understands distributor’s hierarchy and has relationship from the top down (Owner to Managers)
Clear understanding of the person responsible and accountable for tasks or programs within distributorship
MISC
Share and enforce guidelines with regards to RB’s inventory policy
Provide on-going feedback to NDM relative to DP performance against objectives and KPIs
Develops working knowledge of geographic and demographic areas in assigned region
Develops expertise with regards to product competition and distributor competition in assigned
Communicates regularly and works effectively with all BU sales team (On-Premise, key accounts, NT) and marketing people to secure full alignment of the BU goals with the DP
Bachelor’s degree and a valid driver’s license required
Minimum of 5 years of sales experience in the consumer goods industry
Proven track record of achieving or exceeding sales targets
Experience working with distributors and/or suppliers
Demonstrated experience leading and managing teams
Proficiency in Microsoft Office (Excel, PowerPoint, Word)
At least 3 years of experience managing distribution partners
Strong ability to develop and execute sales and trade marketing strategies
Solid understanding of consumer marketing principles
Strong analytical and numerical skills
Strong team player with excellent interpersonal skills
Skills Required
- Bachelor's degree
- Valid driver's license
- Minimum of 5 years of sales experience in the consumer goods industry
- Proven track record of achieving or exceeding sales targets
- Experience working with distributors and/or suppliers
- Demonstrated experience leading and managing teams
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- At least 3 years of experience managing distribution partners
- Strong ability to develop and execute sales and trade marketing strategies
- Solid understanding of consumer marketing principles
- Strong analytical and numerical skills
- Strong team player with excellent interpersonal skills
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
