The Regional Account Manager, Non-Commercial, is a key member of the national sales team responsible for driving business growth and strengthening customer partnerships across non-commercial foodservice channels in the United States. This role supports sales, distribution, and market share objectives by developing and executing regional business strategies with leading organizations in sectors such as fitness, healthcare, colleges and universities, vending, contract foodservice, and travel.
Success in this role comes from collaborating with customers and internal teams to identify opportunities, align business priorities, and deliver programs that drive mutual results. Key responsibilities include building and maintaining strong relationships with regional customer contacts, supporting the implementation of national initiatives at the local level, managing a broad network of stakeholders across multiple territories, and partnering closely with sales and marketing teams to bring brand programs to life across diverse customer locations.
The ideal candidate is a skilled relationship builder, effective communicator, and strategic problem-solver who can influence cross-functional teams and customers while thriving in a fast-paced, dynamic environment.
This role is also eligible to sit in the following location: Charlotte, NC
Job DescriptionDRIVE REGIONAL BUSINESS GROWTH AND ACCOUNT PERFORMANCE
Expand product availability and visibility across assigned customer accounts by partnering with customers to ensure products are well-positioned and aligned with category and consumer demand.
Develop and execute annual promotional plans that support customer objectives and business growth. Present recommendations that balance company priorities with customer needs and goals.
Identify opportunities to increase product visibility through merchandising, displays, and point-of-sale materials, while evaluating the effectiveness and return on investment of proposed initiatives.
Build strong partnerships with sales, marketing, distributor, and customer teams to increase awareness of key account opportunities and ensure successful execution of business initiatives.
Collaborate across functions to align strategies, share best practices, and support continued growth within assigned channels and accounts.
BUILD AND STRENGTHEN CUSTOMER RELATIONSHIPS
Develop and maintain relationships with key decision-makers and stakeholders at regional and local levels to support business objectives and drive execution.
Create effective communication networks that ensure alignment and information-sharing across customer organizations and internal teams.
Conduct regular customer engagement activities to strengthen partnerships, uncover new opportunities, and support long-term growth.
Establish consistent business review processes and reporting tools that help teams evaluate performance, identify opportunities, and maintain alignment across markets.
FINANCIAL PLANNING AND BUDGET MANAGEMENT
Support the execution of customer agreements and business plans across assigned accounts and regions.
Monitor and manage budgets to ensure resources are allocated effectively and expenditures remain aligned with annual plans and objectives.
Manage travel and business-related expenses responsibly and in accordance with budget expectations.
BUSINESS ANALYSIS AND STRATEGIC PLANNING
Evaluate the effectiveness of promotions, programs, and customer initiatives to inform future strategies and investment decisions.
Partner with cross-functional teams to conduct post-program analyses and measure business impact.
Use sales data, category insights, and market trends to identify growth opportunities, develop strategic recommendations, and support informed decision-making.
Seek opportunities to gather customer and market intelligence that improves understanding of consumer purchasing behaviors and industry trends.
Analyze customer performance data to prioritize activities, focus resources, and maximize business results.
Lead regular business reviews with internal stakeholders to share performance updates, competitive insights, key opportunities, and strategic recommendations.
Communicate market insights and best practices that help improve pricing, promotional effectiveness, merchandising, and overall business performance.
COLLABORATION AND COMMUNICATION
Maintain clear, consistent communication with sales, marketing, distribution, and customer teams regarding programs, priorities, and business initiatives.
Partner closely with internal and external stakeholders to ensure successful planning and execution of key activities.
Work collaboratively with cross-functional teams, including marketing, finance, category management, and sales, to develop customer-focused business plans and compelling growth strategies.
Leverage diverse perspectives and expertise across the organization to deliver innovative solutions and achieve shared business goals.
Qualifications- Minimum of five years of sales and key account management experience with a strong record of success
- Experience managing food management companies preferred
- Proven success in implementing regional programs across multiple non-commercial segments
- In-depth knowledge of the Fast-Moving Consumer Goods (FMCG) and broadline industries; Direct Store Delivery (DSD) experience is a plus
- Strong analytical skills and experience using internal and external data sources (e.g., IRI, Nielsen)
- Excellent communication, active listening, and collaboration skills
- Strong negotiation skills
- Innovative, solutions-oriented mindset, with the ability to absorb feedback and quickly translate it into action
- Self-motivated and able to work independently
- Highly proficient in Microsoft Excel and PowerPoint
- Bachelor’s degree required
- Fluency in English required; additional language skills are an advantage
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Skills Required
- Minimum of five years of sales and key account management experience
- Experience managing food management companies
- Proven success implementing regional programs across non-commercial segments
- In-depth knowledge of the Fast-Moving Consumer Goods (FMCG) and broadline industries
- Direct Store Delivery (DSD) experience
- Strong analytical skills and experience using internal and external data sources (e.g., IRI, Nielsen)
- Excellent communication, active listening, and collaboration skills
- Strong negotiation skills
- Innovative, solutions-oriented mindset with ability to act on feedback
- Self-motivated and able to work independently
- Highly proficient in Microsoft Excel and PowerPoint
- Bachelor's degree
- Fluency in English
- Additional language skills
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
