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Own national employer sales for Midi Health, driving pipeline, executive relationships, complex sales cycles, contracting, and revenue growth. Build relationships with employers, brokers, consultants, and health plans while managing forecasting and CRM hygiene in HubSpot. Develop consultative sales strategies, close employer healthcare benefits deals, and contribute market insights to improve the employer sales playbook.

Analyze and optimize a two-sided healthcare marketplace through health metrics, root-cause analysis, cohort modeling, dashboards, and decision-support analytics. Partner with Demand, Supply, Operations, Product, Data Engineering, and Data Science leaders to guide capacity planning, provider onboarding, market expansion, and operational strategy. Build scalable analytics models and reporting infrastructure while translating complex data into executive recommendations.

Own analytics for the clinician lifecycle, from recruiting and credentialing through performance, quality, retention, and business impact. Build operational scorecards, predictive retention models, licensing dashboards, and transcript-based empathy scoring frameworks using SQL, Python, BI tools, NLP, and LLMs. Partner with clinical, quality, operations, talent, product, and executive stakeholders to connect clinician behaviors and outcomes with patient retention, NPS, compensation, training, and workflows.

Lead Midi Health’s commercial sales organization across payer and employer sales, alliances, client success, and sales operations. Own commercial strategy, revenue growth, retention, forecasting, pipeline rigor, and team development. Build scalable go-to-market capabilities, manage complex enterprise partnerships, engage senior healthcare stakeholders, and report performance to executive leadership and the board.

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Lead and own Midi Health’s paid acquisition and full-funnel media strategy, building an AI-native performance system to optimize CAC and LTV:CAC across dual motions (clinical care and consumer product). Manage budget/P&L, agency ecosystem, creative-performance feedback loops, audience strategy, and a team of growth specialists while communicating results to executives and the board.

Build and own end-to-end full-stack features across patient, clinician, and operations products using Django/DRF and React/Next.js. Partner with cross-functional teams to design systems, write scalable maintainable code, improve CI/testing, perform code reviews, mentor engineers, and adopt AI coding tools to increase productivity.

Lead strategy and hands-on execution for landing page optimization and experimentation across paid acquisition. Build and publish pages in a CMS, design A/B and multivariate tests, analyze results, and partner with Product, Paid Media, Analytics, Brand, Clinical, and Compliance to improve conversions and first-visit bookings. Establish repeatable testing programs, map ad creative to targeted experiences, and ensure healthcare compliance and trust in patient-facing content.

Lead Midi's B2B commercial marketing function, owning strategy, P&L, ABM, MarTech/AI-enabled infrastructure, pipeline generation, and enterprise partnership growth. Build and scale a multidisciplinary team, drive measurable revenue and LTV/CAC improvements, and represent commercial marketing at the executive level.

Lead AI technical strategy, architect AI systems, set safety standards, mentor engineers, and evaluate AI models at Midi Health, a healthcare-focused company.