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Lead ASO strategy and execution for live-service mobile games and new launches: roadmap and A/B tests, AI-driven metadata creation and localization, storefront asset management across iOS/Google Play/Epic/Steam, KPI reporting, competitor and keyword analysis, and cross-functional coordination with PMM, PRM, Creative, and Data Science to model growth and optimize post-launch retention.

Lead and mentor a team of UI/UX designers on a live-service mobile title while remaining hands-on. Define UX outcomes, balance live feature cadence, own UX/UI process, collaborate with product, engineering, art, data, and UXR, and participate in hiring and resource planning to deliver high-quality player-centered experiences.