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Manage a high-volume portfolio of 10-20 lead-generating events monthly: plan end-to-end (venue, vendors, budget), track KPIs in Salesforce, report results to sales and leadership, support tradeshows and the MDVIP National Meeting, and align events with sales pipeline goals.

Manage IT and Security OpEx/CapEx budgeting, forecasting, and governance. Produce executive financial reports, track spend vs. budget, and maintain audit-ready documentation. Support procurement via financial modeling, PO initiation, invoice validation, and vendor invoice submission, escalating discrepancies as needed.

Lead end-to-end delivery of website and online enrollment initiatives: own and prioritize technical product backlog, define user stories and metrics, run Agile ceremonies, coordinate cross-functional delivery, champion AI-first workflows, manage releases, and ensure site reliability, security, performance, SEO, and conversion optimization.

Lead visual design across digital, print, video, paid media and events. Develop and scale brand templates and systems, produce short-form video, leverage AI-assisted tools, and partner with marketing to deliver consistent, high-quality creative.

Conduct outbound and inbound calls to sell MDVIP memberships to patients, document all interactions in Salesforce, meet performance metrics, coordinate with affiliated physicians/staff, resolve issues, and escalate as needed.

Lead design for the member enrollment funnel, owning end-to-end conversion flows, A/B test concepts, prototypes, and specs. Conduct user research and produce UXR artifacts, maintain the organic-growth design system, collaborate with product and engineering, and design content templates to support CRO and SEO-driven pages with high accessibility and trust standards.

Manage a portfolio of ~30 physician practices, drive member growth and revenue, build trusted physician relationships, provide high-touch support, lead onboarding and expansion, execute data-driven growth plans, and maintain territory performance through regular in-person and virtual engagement.

Lead organic social strategy and execution across LinkedIn, Facebook, and YouTube. Build content calendars tied to SEO, produce short-form video and written posts, surface physician and patient stories, monitor brand health and sentiment, report on outcome-focused metrics, and collaborate with content and SEO teams to distribute high-value content while maintaining healthcare accuracy and editorial standards.

Manage and scale paid search performance by developing acquisition strategies, running A/B tests, optimizing campaigns and bids, expanding keywords/audiences, collaborating with agencies and cross-functional teams, and delivering insights to meet growth and CAC targets.

Lead MDVIP's enterprise content strategy across channels, creating compliant, performance-driven storytelling to educate, engage, and convert patients, physicians, members, and affiliates. Manage a content team and creative partners, partner cross-functionally with Legal, Clinical, Marketing and Growth, govern content quality and compliance, and measure and optimize content performance using KPIs and AI tools.