Copywriter

Description

MDVIP: Transforming Primary Care, One Patient at a Time

MDVIP is a national leader in personalized healthcare, empowering over 425,000+ members to achieve their health and wellness goals through a network of more than 1,400+ affiliated primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.

Role Summary

MDVIP is seeking a creative, strategic, and results-driven Copywriter to join our marketing team in Boca Raton, FL. In this role, you will proactively shape compelling narratives for both physicians and patients across an expanding range of channels. You will leverage AI-powered tools and content automation to scale high-quality output, while bringing a sharp understanding of the competitive landscape to every piece you create. The ideal candidate is an independent and versatile storyteller who can flex from long-form editorial to paid social, email and advertorial content, among others—fueling the full marketing funnel with persuasive, on-brand messaging.

If you’re a proactive, channel-savvy writer who thrives on making an impact through words and innovation, we’d love to hear from you!

Key Responsibilities

• Dig into the competitive landscape and turn insights into persuasive, audience-first content that moves both physicians and patients to act.
• Craft compelling copy across every channel — paid social, advertorial, white papers, email, landing pages, brochures, member communications, and more — fueling the full marketing funnel from awareness to conversion.
• Work smarter at scale by leveraging AI tools and content templates to maximize creative output, keeping capacity focused on high-impact work instead of repetitive tasks.
• Be the guardian of the brand voice — owning and evolving templates that keep every piece of content on-message and compliant with MDVIP guidelines.
• Partner across teams to shape communication strategies for physician recruitment, transitioning practices, and open practice opportunities.
• Contribute to the full patient journey — from recruitment through retention — by bringing sharp, empathetic copy to broader marketing initiatives.

Key Competencies

• Proactive Mindset – Identifies content opportunities and competitive insights without waiting to be asked; brings ideas to the table and follows through with quality execution.
• Problem Solving – Works through messaging challenges and content roadblocks on their own, weighing options and proposing solutions rather than escalating every issue.
• Independent Execution – Manages competing priorities and deadlines with minimal oversight; comfortable owning projects end-to-end and making sound judgment calls without step-by-step direction.
• AI Proficiency – Fluent in AI-powered content and research tools; uses them to accelerate ideation, drafting, and optimization without sacrificing quality or brand voice.
• Multichannel Content Fluency – Skilled across paid social, advertorial, white papers, email, and long-form content; adapts tone, format, and structure to fit the channel and audience.
• Strategic Communication – Writes clearly and persuasively across formats and audiences; understands what motivates physicians and patients and tailors messaging accordingly.

Requirements

Qualifications

Required Qualifications

• Bachelor’s degree, preferably in Communications or Marketing.
• 5+ years of related business writing experience in a corporate or agency setting.
• Demonstrated experience writing across multiple channels (digital, social, email, print, direct mail, SEO, etc.)
• Advanced proficiency in AI-driven content creation
• Excellent communication skills, with the ability to present and defend creative concepts to both creative and non-creative stakeholders.

Preferred Qualifications

• Healthcare background preferred.
• Proactive, curious, and comfortable working in a fast-paced environment.
• Familiarity with marketing automation platforms preferred.

Computer Proficiency

• Proficient in Microsoft Office applications, with intermediate skills in Outlook, Excel, Word, and PowerPoint required.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Prolonged periods of sitting and using hands/fingers for working on a computer.
• Specific vision abilities include close vision and the ability to adjust focus from near to far.
• Must talk and/or hear for significant periods of each day.
• Must be able to lift and/or move up to 10 pounds periodically.
• This role is corporate-based in Boca Raton, FL, but may be eligible for the company’s Work from Home program. At no time may work be performed, or computer systems accessed, from outside of the U.S.

Why Join MDVIP?

• Be part of a mission-driven organization leading innovation in personalized healthcare.
• Drive transformation and growth in a dynamic, fast-paced environment.
• Competitive Compensation: Attractive base salary complemented by performance-based incentives.
• Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
• Professional Development: Access to ongoing training and leadership development programs.
• Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.

MDVIP is an Equal Opportunity Employer and is committed to fostering an inclusive and diverse workplace. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status. We believe that diversity and inclusion drive innovation and strengthen our company culture.

If you require accommodation during the application or interview process, please let us know, and we will be happy to assist. 

Pay Transparency: Our compensation reflects the cost of labor across appropriate US geographic markets. Pay is based on several factors including but not limited to market location and may vary depending on job-related knowledge, skills, and education/training and a candidate's work experience. Hired applicants are offered annual incentive compensation programs, subject to applicable eligibility requirements. Payments under these annual programs are not guaranteed and are dependent upon a variety of factors including, but not limited to, individual performance, business unit performance, and/or the company's performance. The company offers the following benefits for this position, subject to applicable eligibility requirements. Medical/prescription drug coverage, Dental coverage, Vision coverage, Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account, Basic and Supplemental Life Insurance & Accidental Death and Dismemberment, Disability Income Protection Plan, Employee Assistance Program, 401(k) retirement program, Vacation, Paid Holidays and Personal time, Paid Sick and Family and Medical Leave time as required by law.