Lead Redirect Health’s integrated growth and performance marketing strategy across paid acquisition, SEO, social, email, content, partnerships, and emerging channels. Own funnel optimization, attribution, dashboards, forecasting, experimentation, CAC, conversion, ROAS, and customer acquisition efficiency. Recruit and develop the marketing team, build scalable systems, introduce AI-enabled workflows, improve the customer journey, and align marketing with Sales, Product, Customer Success, Operations, and leadership.

Leads multi-channel content strategy across websites, blogs, email, newsletters, social media, and long-form resources. Creates and edits SEO-informed content, translates complex healthcare topics into accessible narratives, supports marketing, sales, and customer success, and uses AI tools to improve content development. Success is measured through organic traffic, rankings, inbound leads, engagement, publishing consistency, and brand voice.