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Leads and builds Audicus’s B2B sales team while personally closing strategic accounts across managed care organizations, insurers, employers, unions, and benefits partners. Owns sales strategy, pipeline forecasting, sales technology, industry events, team hiring and development, and the division’s new-business P&L. Partners with Account Management on customer handoffs and drives growth in the hearing benefits market.

Own and optimize email and SMS lifecycle marketing programs across B2C, retail, and B2B2C divisions. Build Klaviyo automation workflows, develop customer segmentation, manage Salesforce integrations, execute campaigns, and use testing and analytics to improve conversion, engagement, and lifetime value. The role also involves lifecycle reporting, creative development in Canva or similar tools, and implementing AI-enabled personalization processes.

Own product intake, roadmap organization, project decomposition, sprint planning, delivery tracking, change control, and status reporting. Partner with stakeholders and engineering teams across mobile, web, and backend development to maintain accurate timelines, surface risks, manage trade-offs, and ensure work is scoped and committed before execution. The role emphasizes delivery operations and execution, with potential growth into product strategy and roadmap ownership.

Own Audicus’s B2C growth marketing function across paid search, display, paid social, and affiliate channels. Manage budgets, optimize acquisition and CAC, lead CRO and A/B testing programs, oversee partners and vendors, develop reporting dashboards, diversify channels, and collaborate cross-functionally on landing pages, lead capture, SEO, and partner programs.

Own full-cycle recruiting and sourcing strategies for assigned roles, build diverse candidate pipelines, analyze recruiting data, partner consultatively with hiring managers, manage requisitions and ATS data integrity, and deliver a personalized candidate experience. Advise stakeholders using market intelligence, compensation data, hiring feasibility insights, and talent trends while ensuring efficient, compliant recruitment workflows.