The Role
Own and optimize email and SMS lifecycle marketing programs across B2C, retail, and B2B2C divisions. Build Klaviyo automation workflows, develop customer segmentation, manage Salesforce integrations, execute campaigns, and use testing and analytics to improve conversion, engagement, and lifetime value. The role also involves lifecycle reporting, creative development in Canva or similar tools, and implementing AI-enabled personalization processes.
Summary Generated by Built In
THE ROLE
We are looking for a Lifecycle Marketing Manager to own and optimize Audicus’ lead nurturing and customer engagement campaigns. This role is responsible for building high-performing email and SMS programs that drive conversion, engagement, and lifetime value. You will own lifecycle strategy and execution in Klaviyo, translate customer data into action, and partner cross-functionally to deliver a consistent, value-forward customer experience.
RESPONSIBILITIES
- Build, manage, and optimize an end-to-end email/SMS lifecycle strategy to enhance customer relationships, loyalty, and lifetime value across our B2C, Retail, and B2B2C divisions.
- Design and maintain scalable automation workflows in Klaviyo.
- Develop behavioral and lifecycle-based customer segmentation.
- Partner with Salesforce stakeholders to ensure clean data and reliable integrations.
- Plan and execute promotional and lifecycle campaigns in alignment with divisional growth goals.
- Continuously evolve our campaigns through customer research, data-driven insights, and ongoing testing.
- Create and iterate on lifecycle copy and visual assets using Canva as needed.
- Own lifecycle reporting and performance insights using Google Workspace tools.
- Build, maintain, and deliver regular reporting and monitoring tools.
- Test and implement AI-enabled tools and processes to increase personalization and engagement across our lifecycle campaigns.
WHAT WE ARE LOOKING FOR
The ideal candidate will have a proven track record of developing and implementing effective CRM/email marketing campaigns to drive growth within B2C or B2B2C companies. Creative problem-solvers who think strategically and analytically about sustainable growth , yet want to get tactical and build, will particularly enjoy this role. Beyond that, we are looking for the following qualifications:
- 3 to 5 years of experience overseeing successful lifecycle email and SMS marketing.
- Strong hands-on experience with Klaviyo. Experience with other B2C-focused CRMs is a plus.
- Working knowledge of Salesforce or similar CRM platforms.
- Strong analytical skills with the ability to manage lifecycle focused dashboards and reporting to derive actionable insights.
- A test-and-learn mindset with a focus on continuous improvement.
- Strong project management and prioritization skills.
- Clear copy and email design instincts with an eye for effective lifecycle creative.
- Experience using Canva, Figma, or other tools to build email designs. HTML designs a plus
- Demonstrated results, or testing experience, using AI systems to increase your bandwidth and results
- Mindset of continuous improvement and learning
COMPENSATION: $100-115K/year
BENEFITS: Medical, Dental, Vision Insurance, Paid Family Leave, Flexible PTO, Continuing Education Stipend, Commuter Benefits
FLSA Status:
Exempt – This position is not eligible for overtime pay and is expected to fulfill the responsibilities of the role regardless of hours worked.
We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
(Notice: Audicus participates in E-Verify to determine work authorization once an applicant has accepted their offer)
Skills Required
- 3 to 5 years of experience overseeing successful lifecycle email and SMS marketing
- Strong hands-on experience with Klaviyo
- Working knowledge of Salesforce or similar CRM platforms
- Strong analytical skills for lifecycle dashboards, reporting, and actionable insights
- Test-and-learn mindset focused on continuous improvement
- Strong project management and prioritization skills
- Clear copy and email design instincts
- Experience using Canva, Figma, or similar tools to build email designs
- Experience using AI systems to increase productivity and results
- HTML design experience
- Experience with other B2C-focused CRM platforms
- Mindset of continuous improvement and learning
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The Company
What We Do
Audicus is a consumer health company that believes everyone deserves to hear and live a more connected and empowered life. This vision translates into a rapidly growing health tech company that offers hearing test applications and advanced hearing aids directly online - and at a fraction of the cost. Since its inception, Audicus has saved consumers over $40 million in healthcare costs and has transformed thousands of lives. If you're a switched-on, idealistic and driven team player, apply to join our team - and help building a more connected world!
